We are connected today in every way possible – smart phones, texts, tweets, phone calls, mobile GPS, even blogs. But can you remember the last hand written note or card you received? I bet you can! And that is important – it shows the powerful impact of a handwritten note. They always find their way to the top of the mail that is piling up on your desk. 
Taking time to do hand written notes may be a struggle, but the benefits can be huge. As we all know in this challenging economy we are all looking for something that makes us stand out. This small inexpensive detail will speak volumes. A note to say thank you for a great meeting, happy birthday or even just thanks for your time shows that you are ready to give clients the personal service that they are so hungry for. They can act as a relationship builder or the stepping stone to your next order from your client.
Personalized note paper or stationery is a smart choice once you get into the habit of note writing. Having the paper and envelopes at your work station will save time and remind you to write a note when the time is right. They should be branded with your company look and feel, including your contact information
How ever you plan to use this powerful tool, just remember to be consistent. Keep a roll of stamps with you. Write the notes while conversations are fresh on your mind or their last order just shipped out the door. This is one time that you can keep “time on your side” by mailing when you are still fresh in the minds of your clients. And if you are really feeling ambitious, send all your customers a note wishing them a Happy Valentine’s Day, or even just “Thanks for being a great Customer.”
The power of this secret weapon lies in it’s sincerity. In a world that is often OVER-connected, a personalized, hand written note speaks louder than any digital communication can. Receiving the note in the mail is an actual physical interaction – something not yet possible online. Read more at these links about the power of hand written notes and the lost art of note writing. Sometimes, low tech is still the best choice.
