Posters: The Best of Fresh Graphic Design & Inspiration

 

Printed posters are a rich resource for design and marketing inspiration. Whether promoting events, movies, music, politics, product launches, sales promotions or mainly living online as with the recent explosion of info-graphics – the common thread here is great graphic design as a tool to capture attention, inform and inspire action. A quick walk through the shop this morning found three examples of poster art good enough to always want around:

Orange Peel: Smashing Pumpkins poster

In 2007, The Smashing Pumpkins reformed as a band after a 7 year hiatus with a nine show residency at The Orange Peel right here in Asheville, NC. This folded insert poster is a keeper – designed by printmafia.net.

 

Framed movie poster

A classic movie poster: Frank Capra’s 1934 film It Happened One Night.

 

Wide Format print

A wide format print of Van Gogh’s Starry Night serves as a backdrop behind my computer. With apologies to Van Gogh, even cluttered over it is a nice image to have around.

Accessible, inventive, designed to catch your eye and stir your emotions – great poster art can be found in museum collections or stapled to the nearest light pole on any street in your town. Great print collections of curated poster art are available, or browse online galleries when you’re in need of a creative boost. Below are a few resources we found inspiring:

  • A great overview of the history of the poster is at designhistory.org. This site divides the development of the poster into the following helpful categories: Early Broadsides, The French Poster Craze of 1880, Early European Illustrated Posters, Cubism Meets the Airbrush, The Photographic Poster, The Swiss Poster, American Posters of the 20th Century, and The Poster as Public Message. Makes you want to read more just from the titles, right?
  • You can read a great interview with Martijn F. Le Coultre, coauthor of A Century of Posters, and a leading poster collector/curator from Holland, over at Steven Heller’s blog. In October 2013, Le Coultre will be auctioning off a portion of his vast collection at Christie’s in London – the auction is titled “Graphic Masterworks: A Century of Design.” Take a minute to browse Christie’s Ecatalogue of the event for an overview of the scope of this collection which spans from the 1890s to 1988.
  • Josef Müller-Brockmann is coauthor of the 1971 seminal study of  the History of the Poster. Browse his own works over at designishistory.com, or on a Pinterest page devoted to his design.
  • For insight into the current, cutting-edge international poster scene, follow Rene Wanner’s Poster Page. This site hold a wealth of information on exhibitions (online and off), publications, links, news and events related to current poster design and graphic arts around the globe.

Wide format printing can take your poster designs to new sizes. Consider using your branded designs as wall or floor graphics for a huge impact. Digital print allows you to run small quantities at affordable prices, whereas in the past an offset run of a poster could be a much more expensive undertaking. Get inspired by the best of graphic design in poster art.

 

Consider the ways you can use inspired graphic design to market your small business. Your printer should be able to provide you with the latest information, inspiration, technical advice, and innovative ideas for communicating your message through print, design and typography, signage, apparel, variable data printing and direct mail, integrated marketing and environmental responsible printing

. They should also be able to work with you to solve any difficult prepress issues with your files. If they can’t, you have the wrong printer! The best advice, always, is to ASK YOUR PRINTER!

Call us at 828.684.4512. ImageSmith is a full-service print and marketing provider located in Arden, North Carolina. Contact us at ImageSmith for quotes on all your print and marketing projects, and more useful tips on how to create custom, effective, high impact marketing solutions.

1931 Frankenstein Poster Sells for World Record Amount at Auction

 

Frankenstein, 1931 starring Boris Karloff. Insert Poster.

Frankenstein just stomped Casablanca.

That’s not an indie horror movie, but the results of a world record setting auction on July 27. As reported on artdaily.com, an original 1931 “insert poster” for the Universal movie Frankenstein sold at Heritage Auctions for a record $262,900. It is the only confirmed insert poster for the 1931 Boris Karloff film known to exist. To make the story even nicer, the consignor was Keith Johnson of Ottawa, IL who had bought the poster for about $2 in 1968 at an antique store and just kept it in a closet. The pre-auction estimate put the price at perhaps $50,000 – it went for over 5 times that amount!

The previous record holder for highest price paid for an insert poster was  $191,200 bid in 2012 for a “Casablanca” poster.

An “Insert Poster” is vertical format American movie poster that measures 14″ x 36″ and is printed on card stock. These were made to be displayed in standard sized window frame displays in movie theatres. Movie studios stopped issuing these in the early 1980’s, according to the CineMasterpieces website.

Posters are a uniquely powerful form of media with a brilliant cultural history. They have weilded political power, changed minds and attitudes, and served as influential icons of art, politics and popular culture. Think of the “Wanted” posters of Depression-era gangsgters, the pin-up girls from World War II, music and movie posters from the sixties and seventies, and political posters from every campaign since the press was invented. In the digital age, posters have proven no less powerful –  the Obama “HOPE” posters or the art generated by the Occupy movements. Look around town at the musical, political and social events being advertised in shop windows and on phone poles. The poster is alive and well and as intersting as ever… and proof that PRINT IS POWERFUL!

 

Rely on your printer for advice and direction in creating and distributing posters of your own. Advertize an upcoming event, promote your business or your politics, or generate your own cultural meme! To get yours produced at the best price, and seen both online and in public, the best advice, always, is to ASK YOUR PRINTER!

 

ImageSmith is a full-service print and marketing provider located in Arden, North Carolina. Contact us at ImageSmith for quotes on all your marketing projects, and more useful tips on how to create custom, effective, high impact marketing solutions.

Pursuit Horizon: Cross country documentary in the making

Documentary travels through Asheville

Ever wanted to shove off and hit the road to see what lies out there for you? That is a popular fantasy for most of us working stiffs – some folks actually make that dream come true.

Enter Zach Settewongse and Amanda Pollard: they decided to grab life by the handlebars, heading out on their high tech motorcycles on a journey of over 8,500 miles around the US, filming their own adventures for a documentary, blogging and exploring the frontier of the information revolution. They camp when they have to, and let circumstances take them where they need to go – a brave adventure that brought them through Asheville and for an overnight stay here at ImageSmith. We were inspired by how they are exploring where technology and a sense of adventure can lead you.Mary Smith, Zach Settewongse and Amanda Pollard

You can follow Zach and Amanda’s crosscountry odyssey at their daily blog and through weekly podcasts, or check out interviews on YouTube. Remember to “LIKE” them on Facebook.com/Pursuit Horizon or “Donate” to their trip and help keep Pursuit Horizon on the road longer.

 

Rely on your printer for advice and direction in deciding what options are out there for your marketing budget. They should be able to provide you with the latest information and innovative ideas in print and integrated marketing. If they can’t, you have the wrong printer! The best advice, always, is to ASK YOUR PRINTER!

ImageSmith is a full-service print and marketing provider located in Arden, North Carolina. Contact us at ImageSmith for quotes on all your marketing projects, and more useful tips on how to create custom, effective, high impact marketing solutions.