The USPS continues to excel with great design, print and marketing ideas in their innovative new postage stamps. Their newest releases take the plain printed stamp to a whole new experience level. They combine cool, engaging print techniques with a topical interest in current events and culture.
In honor of the America’s favorite sports, the USPS chose the kick off of the U.S. Open golf championship to debut a series of stamps with an actual “feel.” The Have a Ball! Forever stamps are round, and honor the sports of baseball, basketball, football, golf, kickball, soccer, tennis, and volleyball. Each has a special textured coating to simulate the surface of each ball. You can feel the baseball’s stitching, the golf ball’s dimples, the tennis ball’s seams, raised panels on a soccer ball and volleyball, and the unique patterns of a football, basketball and kickball. For the philatelist, you can order first-day-of-issue postmarks and first-day covers here. On Twitter, follow the hashtag of #Haveaballstamps.
To top that creative print idea, the USPS will commemorate a rare total solar eclipse, which crosses the entire width of the continental United States on August 21, with the Total Eclipse of the Sun Forever stamp. What makes this stamp as unique as the eclipse which it commemorates? The heat of your finger pressed onto the stamp will transform the image of the darkened moon blocking the sun into an image of the full moon. This is the first time the USPS has used thermochromic ink in printing stamps. This ink is vulnerable to UV light and, since it is a forever stamp, should not be exposed to direct sunlight to preserve the effect. For collectors, you can also purchase a special envelope to help protect the stamp pane. On Twitter, follow the hashtag #EclipseStamps.
Remember, the USPS receives no tax dollars for operating expenses. They fund their operations through the sale of postage, products and services.
Using an actual stamp – as opposed to a permit imprint –helps to boost “open rates” for direct mail marketing, providing a personal touch. For a specially targeted mailing of limited size, these textured and innovative forever stamps might prove eye-catching enough to pay for themselves in improved response.
Call us at 828.684.4512 for any marketing needs. As a printer, we understand communication and design. Your printer should be able to provide you with the latest information, inspiration, technical advice, and innovative ideas for communicating your message through print, design and typography, signage, apparel, variable data printing and direct mail, integrated marketing and environmentally responsible printing. If they can’t, you have the wrong printer! The best advice, always, is to ASK YOUR PRINTER!
ImageSmith is now partnered with Extreme Awards & Personalization – our in-house partner providing custom engraved trophies and awards for employee recognition programs, sporting events, and promotional needs. With our new sister company, we will be sharing space, resources and expertise in a collaboration designed to further provide you with one place to meet all of your marketing needs… Under One Roof! Visit them online at www.extremeae.com or call direct at 828.684.4538.