Personalized Bandanas: Paisley, Personalized, Print to Order

 

Custom Paisley Silkscreened Bandanas

GREAT IDEA – why not put your logo and tag line on a bandana! They make a great as promotional products or swag gifts for customers, or to display for sale. The classic bandana with a paisley pattern seems to never go out of style. (You can read about the facsinating history of the bandana here.) We love these custom printed bandanas that incorporate a customer logo seamlessly into that classic design. They are lightweight woven cotton with screen printing in white and come in the whole rainbow of colors you would expect. We’d love to help you get set up with your own – to get started just click here or give us a call: 828-684-4512.

Pet Bandanas

The pet bandana version is also pretty awesome – a triangular shape makes it easier to tie around your best friend’s neck. They come in different sizes to fit the tiniest dogs or cats or some king-size buddies. The entire imprint area can be designed with your repeating logo or with some other shape or design of your choice. You can find this item here (along with thousands of other promotional products you can browse and order).

Color assortment of custom printed bandanasYou’ll need a version of your logo that works reversed out in all white with no screens – and we can help you with that. In our large bandana sample here, we used the logo at a larger size in the center, and then in four smaller imprint areas on each of the four corners. When folded, you’ll always see one of the logos. You might want to include a tagline or web address as well if the imprint area works better with that information.

Developing your logo in different variants is important for multichannel marketing. Never settle for one “FINAL” version of your logo from your designer with the idea that it can multitask for every need. Your mark can exist in different “flavors” that will be versatile enough to work in full color, single color with screens, spot color and at different sizes from tiny imprints to billboard size, offset to online. The standard full color logo that looks just perfect on your letterhead may not be the version that works for embroidery on uniforms, screenprinting, promotional products, black and white forms, single color designs, or wide format prints. For versatility of use, it’s also great to have your logo designed in a “Tall” (portrait) and “Wide” (landscape) version. Think about it: what might look good on a round coaster might look pretty tiny if you decide to print it on the side of a pencil!

 

 

Call us at 828.684.4512 to order your bandanas, or for any marketing needs. As a printer, we understand communication and design. Your printer should be able to provide you with the latest information, inspiration, technical advice, and innovative ideas for communicating your message through print, design and typography, signage, apparel, variable data printing and direct mail, integrated marketing and environmentally responsible printing. If they can’t, you have the wrong printer! The best advice, always, is to ASK YOUR PRINTER!

ImageSmith is now partnered with Extreme Awards & Engraving – our in-house partner providing custom engraved trophies and awards for employee recognition programs, sporting events, and promotional needs. With our new sister company, we will be sharing space, resources and expertise in a collaboration designed to further provide you with one place to meet all of your marketing needs… Under One Roof! Visit them online at www.extremeae.com or call direct at 828.684.4538.

 

 

Call us at 828.684.4512. ImageSmith is a full-service print and marketing provider located in Arden, North Carolina. Contact us at ImageSmith for quotes on all your print and marketing projects, and more useful tips on how to create custom, effective, high impact marketing solutions.

5 Bright Ideas to Inspire Your Creativity

 

Scientist in lab with paper airplanes

Creative thinking is a valuable skill in any line of work. Inevitably we all have days where that creative spirit seems to be missing, or we fall into work habits that ignore the benefits and fun we experience in exploring our creative thoughts. Here are five ideas to boost and foster creative thinking and problem-solving.

Play More

Navy pilot with paper airplanePlay isn’t just for kids. According to The Leadership Guy, Peter Economy, writing for Inc., creative people revisit their inner child on daily basis, finding opportunities to play both at home and at work. A variety of research studies have shown that play has a large impact on the way we think and work creatively. One body of research dates back to 1967. In this study participants were given the task to imagine multiple uses for one object. Results showed that the participants were more likely to come up with more ideas if they were first allowed to tinker or play with the object first. For graphic designers, the process of doodling – playing around freely with ideas –  often frees the mind to wander and begin exploring the options that form the basis of a great design. If you’re looking to spark creativity, take some time to play first. And if you want to keep the creative juices flowing, you must promote and accept play as well.

Don’t Be Afraid to Daydream

Clouds in a blue skyTake time from your day to let your mind wander. This act can significantly impact your creative thinking. According to Inc., research shows daydreaming can bring out the best in our creative selves, as it stimulates connections in our brains and allows us to consider ideas we may not have initially considered. Additionally, allowing your mind to wander enhances your ability to problem solve, reports Psychology Today. A study from 2009 out of the University of British Columbia found that daydreaming can help solve problems. Creativity itself is often defined as, at its core, a process of solving problems. Taking the time to relax and let your mind wander is a healthy habit, but far too often is characterized as an impediment to production. On the contrary, it can restore and re-energize.

Travel Often

Suitcase with worldwide travel stickersExperts say that if you want a more creative brain, the answer can be found in traveling more often. Experiencing the world can open the mind to new ways of thinking, reports The Atlantic. Both psychologists and neuroscientists believe that traveling can affect a mental change, changing and revitalizing the way our brains are wired, opening up our minds and allowing us to think creatively. All of this comes from sights, sounds, even smells of the places we travel, which spark different synapses in our brains. Whether you take up residence in Washington D.C. or travel across the globe, you’re likely to come back more creative than ever before.

Take up a Hobby

Painting on a canvasWhile work is important, it’s equally important to have a hobby or activity that you’re fond of outside of the office. Whether you prefer painting on canvas, posting a blog or cooking in the kitchen, having a way to express your creative side through a hobby or side project can impact your everyday creativity. Fast Company reports that having a hobby can make us better at many aspects of our lives. Still skeptical? When Google began its 20 percent rule, which allowed employees to spend 20 percent of their time exploring creative side projects, they were surprised to see an 80 percent increase in both productivity and creativity at work.

Be a Risk Taker

pair of dice showing 7Being creative and taking risks go hand-in-hand, as most creative thinkers are big, big risk takers. To envision a product, bring the product to life and then put it out there for the world to see is quite risky. But the rewards are plentiful. Imagine, where would we be if nobody ever took a risk?

 

Also – be sure to regularly take time to check out the creativity of others. In every field, people are continually pushing the boundaries in unique ways. Admiring what others have created will often nurture your own creative spirit with new ideas and excitement.

 

Call us at 828.684.4512 for any marketing needs. As a printer, we understand communication and design. Your printer should be able to provide you with the latest information, inspiration, technical advice, and innovative ideas for communicating your message through print, design and typography, signage, apparel, variable data printing and direct mail, integrated marketing and environmentally responsible printing. If they can’t, you have the wrong printer! The best advice, always, is to ASK YOUR PRINTER!

ImageSmith is now partnered with Extreme Awards & Personalization – our in-house partner providing custom engraved trophies and awards for employee recognition programs, sporting events, and promotional needs. With our new sister company, we will be sharing space, resources and expertise in a collaboration designed to further provide you with one place to meet all of your marketing needs… Under One Roof! Visit them online at www.extremeap.com or call direct at 828.684.4538.

 

 

Call us at 828.684.4512. ImageSmith is a full-service print and marketing provider located in Arden, North Carolina. Contact us at ImageSmith for quotes on all your print and marketing projects, and more useful tips on how to create custom, effective, high impact marketing solutions.

Print Surprise: Optical Illusions at the Press

 

 

Optical illusions – where the perceived reality of a viewed object is different than the actual physical attributes being viewed – are interesting phenomena. Occasionally an unintended illusion will pop up in the print work here at our shop, and it usually takes a little convincing to prove to our press operators and art department that the problem is in the viewing…not a mistake in the print files or print process itself.

Gradients Can Trick the Eye

Optical illusion on press sheets

Above is the press sheet layout for a 4-up printed card which will later be cut out and folded in half. However, coming off the press, the 4-up sheets appear like the left side is darker than the right, especially on the outer side of the card. (In person, the effect was even more dramatic than it shows up here onscreen as it was printing on a metallic paper.) We were stumped at first as to what could cause this – the pdf file was preflighted, all the images were rendering correctly. We wondered about a problem with the press, the imagesetter, the layers within the pdf file. Finally, it took cutting a finished sheet apart by the crop marks to see that once separated, the gradients looked fine. Placed next to each other, the light to dark gradient tricked the eye into thinking one side of the press sheet was darker.

Gradient optical illusion

 

 

 

Repeating Patterns and Distortion

repeating pattern optical illusion

The 2-up sheets printed above have a decorative border with a repeating pattern that flows in one direction to the halfway point and then reverses its orientation for the second half on all four sides. If you let your eye wander slowly along the borders, especially the longer vertical sides, it appears that the borders are bent and not a perfect square shape overall. The eagle eyes of our press operator noticed the subtle “bend” in the lines and decided that either the file or the imaging plate itself was somehow warped. Placing a ruler or straight edge on the press sheet reveals that, despite what your eyes are telling you, the line is perfectly straight across all four sides of the paper.

Optical illusion of a square decorative border

You can read more about optical illusions and view galleries of them at a surprisingly great number of websites as many people find the tricks our eyes can play on us to be a fascinating topic.

 

Call us at 828.684.4512 for any marketing needs. As a printer, we understand communication and design. Your printer should be able to provide you with the latest information, inspiration, technical advice, and innovative ideas for communicating your message through print, design and typography, signage, apparel, variable data printing and direct mail, integrated marketing and environmentally responsible printing. If they can’t, you have the wrong printer! The best advice, always, is to ASK YOUR PRINTER!

ImageSmith is now partnered with Extreme Awards & Personalization – our in-house partner providing custom engraved trophies and awards for employee recognition programs, sporting events, and promotional needs. With our new sister company, we will be sharing space, resources and expertise in a collaboration designed to further provide you with one place to meet all of your marketing needs… Under One Roof! Visit them online at www.extremeae.com or call direct at 828.684.4538.

 

 

Call us at 828.684.4512. ImageSmith is a full-service print and marketing provider located in Arden, North Carolina. Contact us at ImageSmith for quotes on all your print and marketing projects, and more useful tips on how to create custom, effective, high impact marketing solutions.

Making Print Social: Interactive Media and Integrated Marketing

 

info graphics and interactive media

Infographics have become wildly popular both online and in print. Graphic designers create visually inventive ways to convey otherwise confusing, unclear or tedious information that work well in print layouts and also draw readers online. The graphic-as-step-by-step-explanation trend is almost cliché – so much that The Atlantic was able to explore the trend with its article “The Rise of ‘In One Chart’ In One Chart.”

This doesn’t mean you should run away from infographics, though. They rose to ubiquity because they work: people enjoy them and they help explain complex topics quickly and succinctly. But infographics are inherently a one-way street. The designer and client are communicating with their audience, but the audience cannot talk back. This is why interactive media is a great new frontier for marketing. Users often spend more time with interactive media and they remember its message better afterwords. The following are some great examples of ways to take advantage of interactive media within any marketing campaign:

Quizzes

Dish Network has a Netflix quiz that is close to its television-addicted audience’s heart. With a series of questions, it helps determine what type of Netflix binger you are. Test takers answer some of the questions with responses like “I occasionally skip work to finish a season” or “I lost track of days somewhere between starting “Breaking Bad” and finishing “Mad Men.” Similarly, SnapApp created a quiz entitled “DDI: Common Leadership Styles,” and has reported great results with this as well as with many other quizzes it has put together.

This type of content is fun for users, it encourages them to stay on the website for an extended period of time and it prompts them to share the results with their friends on various social platforms. THIS IS GOLD. Quizzes are good investments to get users interested in looking at your content and promoting it for you – for free.

Contests

New York’s premier hip hop radio station, Hot 97, has remade itself for the digital era. One recent advancement is a contest to find up-and-coming artists called “Who’s Next.” For this contest, the station identifies local amateurs with potential, and each person or band creates a profile page to upload his or her songs to attract positive votes from listeners. A community has developed around the contest, and now the station has a small army of loyal fans who come to the site regularly to check for new music, watch videos and read the bios of those who hope to be the next big star.

Running contests encourages followers to check your site regularly, which gives you the opportunity to promote your product or services to them.

Visual Storytelling

One of the most beautiful examples of compelling visual storytelling comes from the New York Times. It’s story, “Snow Fall” tells the tale of a skier trapped in an avalanche on the Cascade Mountains in Washington state. From maps and video interviews to incredible photos and informative animations, this story has it all.

Although most companies don’t have anything this poignant to tell, the process helps turn all kinds of stories into captivating content. For example, McDonald’s put together an interactive site for user-generated “100 McDonald’s Moments.” This is designed to “remind people why they love the McDonald’s brand experience and core products,” explains Razorfish. The idea proved to be a success since the collection grew from 20 moments to 100 over a month of marketing. Razorfish also notes that the average visitor spent more than seven minutes on the website.

Stories enable visitors to spend more time on your site and engage with the content. Find or create a story that relates to your target market, and encourage visitors to look around for more interactive content.

 

Of course, all of this is part of the strategy of integrated marketing – using all the avenues of connection between you and the public in concert to boost the power of your marketing. Print, website, social media, face to face – it just makes sense to coordinate across all these interactions for greater results. For example, here’s a quick link to a story about how Traveler Beer uses social media to drive interest in their new Shandy drinks. Or this link about how Coca-Cola has generated huge buzz with their VDP marketing of personalized drink bottles.

We can all learn some creative ideas from how the big players use integrated marketing to create powerful returns. But the benefits are in no way limited to huge budgets or huge corporations. Even the smaller companies can coordinate their social media, blog and website with their print and direct mail to generate greater results in their marketing. In short, any content that makes your marketing “social” will be more successful for you and more engaging for the people you reach.

 

 

Call us at 828.684.4512 for any marketing needs. As a printer, we understand communication and design. Your printer should be able to provide you with the latest information, inspiration, technical advice, and innovative ideas for communicating your message through print, design and typography, signage, apparel, variable data printing and direct mail, integrated marketing and environmentally responsible printing. If they can’t, you have the wrong printer! The best advice, always, is to ASK YOUR PRINTER!

ImageSmith is now partnered with Extreme Awards & Engraving – our in-house partner providing custom engraved trophies and awards for employee recognition programs, sporting events, and promotional needs. With our new sister company, we will be sharing space, resources and expertise in a collaboration designed to further provide you with one place to meet all of your marketing needs… Under One Roof! Visit them online at www.extremeae.com or call direct at 828.684.4538.

 

 

Call us at 828.684.4512. ImageSmith is a full-service print and marketing provider located in Arden, North Carolina. Contact us at ImageSmith for quotes on all your print and marketing projects, and more useful tips on how to create custom, effective, high impact marketing solutions.

“First Among Many”: Library of Congress Exhibit on Early American Printing

Thomas Paine's Common Sense

 

If you find yourself in Washington, DC this summer, the Library of Congress has a must-see, free public exhibit covering the foundation of printing in the American colonies.  Called “First Among Many: The Bay Psalm Book and Early Moments in American Printing,” the exhibit will run from June 4, 2015 to January 2, 2016. The LoC press release says the amazing collection of printed papers will:

“…tell the story of early printing in the American colonies, spanning 100 years, as printing evolved from a colonial necessity to the clarion of freedom.”

 

The centerpiece of the exhibit is two copies of the Bay Psalm Book of 1640. Only 11 copies are known to exist, and the book is both the first English-language book in North America and the first printed book of American poetry. It is also the most expensive printed book ever – having sold at Sotheby’s for $14,165,000 to entrepreneur and philanthropist David Rubenstein in 2013.

You can peruse the Bay Psalm Book online for free (see below), courtesy of the Old South Church in Boston – but nothing tops the ability to see the actual printed work in person this year at the Library of Congress.

Digital Bay Psalm Book

 

Other rare printed items from the colonial period will also be on exhibit:

  • A Poor Richard’s Almanac by Ben Franklin from the 1740s
  • Thomas Paine’s Common Sense pamphlet from 1776
  • The Federalist essays of 1788 from Alexander Hamilton, James Madison and John Jay
  • Poet Phillis Wheatley’s 1773 Poems on Various Subjects, Religious and Moral. Wheatley was the first African American published poet and the first published African American woman
  • An Algonquian Indian Bible from 1663
  • The first novel ever printed in the colonies: The Power of Sympathy, 1789 by William Hill Brown

Phillis Wheatley's poems and Poor Richard's Almanack

 

For those unable to get to DC, the Library of Congress will also maintain an online version – here. This exhibit truly highlights the role printing played in America’s founding and independence. That influence continues today as print evolves through an ongoing information and technological revolution. Print is communication – it will change, but never be relegated to just a museum exhibit.

 

 

Call us at 828.684.4512 for any marketing needs. As a printer, we understand communication and design. Your printer should be able to provide you with the latest information, inspiration, technical advice, and innovative ideas for communicating your message through print, design and typography, signage, apparel, variable data printing and direct mail, integrated marketing and environmentally responsible printing. If they can’t, you have the wrong printer! The best advice, always, is to ASK YOUR PRINTER!

ImageSmith is now partnered with Extreme Awards & Engraving – our in-house partner providing custom engraved trophies and awards for employee recognition programs, sporting events, and promotional needs. With our new sister company, we will be sharing space, resources and expertise in a collaboration designed to further provide you with one place to meet all of your marketing needs… Under One Roof! Visit them online at www.extremeae.com or call direct at 828.684.4538.

 

 

Call us at 828.684.4512. ImageSmith is a full-service print and marketing provider located in Arden, North Carolina. Contact us at ImageSmith for quotes on all your print and marketing projects, and more useful tips on how to create custom, effective, high impact marketing solutions.

Great Balls of Fire: Two Great Stories on the Longevity of Print

Civil Defense brochure found in Dictionary

Print has a way of sticking around.

And while it can often be neglected in the excitement surrounding digital and cutting-edge communications today, print continues to thrive and surprise. It’s very physical, tactile nature is the reason for the powerful impact and longevity of print. Two great illustrations of that popped up on the same day.

Here at the print shop sat an old dictionary from the mid 1950s, purchased at Good Will, and gathering dust. Yesterday our bindery manager discovered, tucked back inside the pages, a Civil Defense brochure from 1959 outlining the emergency drill in case of a direct nuclear attack on Asheville or Buncombe County. Seems our proximity here to the Oak Ridge facility in Tennessee put us in harm’s way. Interesting reading – a great insight into the mindset of the Cold War days. The brochure, printed in patriotic red and blue, had hardly ages at all, well preserved between the dictionary pages.

Great Balls of Fire Brochure

And the same day we stumbled across the story online of a rediscovered typeface – Doves Type – that had spent almost 100 years at the bottom of the Thames River in London. Designer Robert Green led the search for the type which had been thrown off a bridge into the Thames in 1917 in an attempt to settle a dispute over it’s usage. Green’s team retrieved about 150 metal type  pieces, rediscovering what was once a lost typeface. (Watch a short BBC film about the story below.) And to bring the story totally up to date, you can now follow Doves Type on Twitter @thedovestype.

So you never know where you might find a lost piece of print history – tucked in the musty pages of a forgotten book or at the bottom of a river. Either way, print can surprise you, proving itself to be influential long past your wildest expectations.

Doves Typeface on Twitter

 

Call us at 828.684.4512 for any marketing needs. As a printer, we understand communication and design. Your printer should be able to provide you with the latest information, inspiration, technical advice, and innovative ideas for communicating your message through print, design and typography, signage, apparel, variable data printing and direct mail, integrated marketing and environmentally responsible printing. If they can’t, you have the wrong printer! The best advice, always, is to ASK YOUR PRINTER!

ImageSmith is now partnered with Extreme Awards & Engraving – our in-house partner providing custom engraved trophies and awards for employee recognition programs, sporting events, and promotional needs. With our new sister company, we will be sharing space, resources and expertise in a collaboration designed to further provide you with one place to meet all of your marketing needs… Under One Roof! Visit them online at www.extremeae.com or call direct at 828.684.4538.

 

 

Call us at 828.684.4512. ImageSmith is a full-service print and marketing provider located in Arden, North Carolina. Contact us at ImageSmith for quotes on all your print and marketing projects, and more useful tips on how to create custom, effective, high impact marketing solutions.

4 Easy Steps to Creating Engaging Video Content

 

Add video to mobile marketing

Visual content marketing, or the use of video in your website’s content, has grown exponentially over the last few years. According to numbers published by Ooyala, mobile and tablet video watching has grown a staggering 532% since 2012. Taking advantage of the new trend to couple content with video is key in your content’s success in engaging consumers. Here are some ways that you can use video to engage your audiences and keep them coming back for more.

Teach Them Something

Your audience may be interested in your product, but may be unsure of how to use it or are confused about its applications. Smart content coupled with instructive videos can engage and inspire consumers to make the jump from interested to invested. For example, Callaway Golf’s online show, “Callaway Talks,” is a video podcast where pros talk about equipment, performance and innovations within the world of Callaway Golf clubs. The information provided, discussions, and debates are all powerful content marketing tools utilized by Callaway to reach out to consumers with video content.

Tell Them a Story

The line between marketing and entertainment is becoming more blurred than ever before. No recent advertisement serves as a better example of how entertaining content can serve to capture the imagination of consumers and engage them in your brand than the recent viral video shared by the Wall Street Journal of Jean-Claude Van Damme doing powerful splits between two Volvo Trucks. In just a minute and a half Volvo created massive social media buzz and demonstrated to the world the stability and control of Volvo’s powerful Dynamic Steering systems. You may not have world-class martial artists at your disposal, there are plenty of royalty-free stock videos available online. With clever editing, narration and your own video content, even stock video can be utilized to craft a memorable tale to capture consumer attention.

Get Them to Relate

If your brand isn’t strong, most consumers will see you as just another faceless company with something to sell them. By adding a compelling and human face to your online presence, you can draw in customers on an emotional level and help them relate to you. Global arc welder manufacturer Lincoln Electric crafts oxyfuel cutting devices and distributes soldering alloys internationally—not exactly a relatable business for most consumers. However, through personal and introspective videos available on their LincolnElectricTV YouTube Channel, Lincoln electric connects with consumers by showing them how welding helps in the creation of everything from farm equipment to roller coasters. With the video tagline of “Welding Makes This World Possible,” Lincoln Electric grabs consumers emotionally and makes them take a second look at the products and people that they may not have ever given a second thought to.

Let Them Participate

The final tool in your video content arsenal comes from your customers themselves. Encourage your customer base to create their own videos sharing how your product or service effects their life, and share the ones that best represent your brand. In doing so, you essentially crowdsource your marketing directly to your audience, and create a connection with them. Everyone wants to be famous for a moment, and sharing consumer created video content is a sure way to get them talking about your product with their friends and families. Integrated marketing that truly engages your audience is the goal. Check out these links to see how companies like Taco Bell and Traveler Beer are utilizing creative ways to bring their customers into their marketing outreach.

 

 

Call us at 828.684.4512 for any marketing needs. As a printer, we understand communication and design. Your printer should be able to provide you with the latest information, inspiration, technical advice, and innovative ideas for communicating your message through print, design and typography, signage, apparel, variable data printing and direct mail, integrated marketing and environmentally responsible printing. If they can’t, you have the wrong printer! The best advice, always, is to ASK YOUR PRINTER!

ImageSmith is now partnered with Extreme Awards & Engraving – our in-house partner providing custom engraved trophies and awards for employee recognition programs, sporting events, and promotional needs. With our new sister company, we will be sharing space, resources and expertise in a collaboration designed to further provide you with one place to meet all of your marketing needs… Under One Roof! Visit them online at www.extremeae.com or call direct at 828.684.4538.

 

 

Call us at 828.684.4512. ImageSmith is a full-service print and marketing provider located in Arden, North Carolina. Contact us at ImageSmith for quotes on all your print and marketing projects, and more useful tips on how to create custom, effective, high impact marketing solutions.

Shandys, Selfies & A Mustache: Traveler Beer Does Integrated Marketing Right!

 

Stick on Mustaches from Traveler Beer

What is more fun than a stick-on mustache?!

…well, taking a selfie with your mustache to share with the world AND enjoying a new European twist on delicious beer at the same time. That combo has helped prove Traveler Beer Company a pro at integrated marketing. Combining a great product and marketing design with social media buzz is one step. But in Traveler’s current campaign, the vital link between the products and the online excitement is good, old-fashioned print and promotional products! It is exciting to see these traditional marketing tools put to their best use in combination with the latest in digital communications.

Traveler is “introducing” to the American market the European tradition of “shandys” – quality craft brews combined with carbonated citrus or fruit flavors. The four Traveler flavors use lemon and lime (“Curious Traveler“), grapefruit (“Illusive Traveler“),  strawberry (“Time Traveler“), and pumpkin (“Jack-O Traveler“). With such a unique product, Traveler is wisely shaping their marketing around the adventure of a new experience. By using a turn-of-the-LAST-century flavor to the graphics, they are reinforcing the idea that these flavors have been around a long while in Europe and proven a favorite. With the current public preference for all things hipster, the classic Victorian handlebar mustache works as the perfect representative of the product, and the perfect way to involve consumers in becoming a part of the marketing itself.

Promotional Products from Traveler Beer

Traveler’s mission was to involve the public through social media – Facebook, Twitter and Instagram, primarily. To achieve that, they created a great variety of bar swag and promotional products to put the Traveler brand into consumer’s hands. Online, and in retail outlets, bars and restaurants, you can find branded t-shirts, backpacks, glassware, bar taps, and on and on. The key to actually involving folks in the marketing game is a set of stick-on mustaches attached to printed cards. The card for each style mustache directs the user to stick on the mustache, take a photo, and post it online with the hashtag #TRVLR. The result has been that elusive social media buzz and virality that makes a marketing campaign successful.

Twitter and Instagram SelfiesThe payoff for the consumer? Primarily, the fun of seeing their mustachioed selfies online! The Traveler website has a page called TRVLR GLRY with Mustache and Traveler of the Week photos, and shots from parties and events hosted around the Traveler products. Search for the hashtag #TRVLR on Twitter or Instagram to see all the folks joining in the fun.

The greatest part of this type of marketing? It can be done on a large scale like Traveler has shown us, or on a small scale for a local business with a lot less money and time to invest. Print and promotional products can be designed to encourage the recipient to actually market for the brand – post a photo, wear the logo, visit a webpage, or share the experience on social media of using the product. The reward for doing that can be a coupon or discount, a contest prize, or it can just be the kick of seeing one’s very own selfie on a website. When done right, adding the social media component to a standard print marketing campaign only amplifies the impact of the original idea but with very little, if any, added investment. For the consumer, it enhances your brand image and their enjoyment.

 

 

Strive to buy your print locally! A community printer will understand communication and design, with a special emphasis on your local market. They should be able to provide you with the latest information, inspiration, technical advice, and innovative ideas for communicating your message through print, design and typography, signage, apparel, variable data printing and direct mail, integrated marketing and environmentally responsible printing. If they can’t, you have the wrong printer! The best advice, always, is to ASK YOUR PRINTER!

Call us at 828.684.4512. ImageSmith is a full-service print and marketing provider located in Arden, North Carolina. Contact us at ImageSmith for quotes on all your print and marketing projects, and more useful tips on how to create custom, effective, high impact marketing solutions.