Quality branded merchandise is a great way for your company to express gratitude during the holiday season toward your loyal customers or to thank employees for a job well done. Purchasing in bulk affords exceptional pricing as you brand your gift items with your company color, look and logo. Branded gifts will also keep your business’ name in the hands of your customers – a steady reminder of your quality and generosity.
The variety of products is huge; select something appropriate for the season or based on your customer’s interests. Browsing online will give you many ideas to customize and personalize your gift selection for your employees and clients. Everywhere they use these gifts over the lifetime of the product will give your brand exposure. Also considedr imprinting a QR code to drive visitors online in a traceable way. It will cost no extra, and you’ll be able to track online activity created by the QR code. That is the first step in developing a campaign to unite the message you brand on your promotional items with your website and other marketing materials for a truly integrated effort.
Finding a product that is relevant to your business and desired by your customer base should be easy… in fact the hard decision will be narrowing down which item to send out as a gift. Begin your search at our online store. You may also want to read our other blog articles for information and ideas on branding, promotions and integrated marketing. Keep in mind that the more useful and desirable the item is, the longer it will stay effective as a reminder of your brand. A banner ad on a website is seen for a few seconds – customers and staff will hang onto that handy flash drive, clothing item, or water bottle bearing your logo and compliments for months to come.
To browse through the huge selection of promotional products available, go online at this link. Also, check out our blog for information and ideas on branding, promotions and integrated marketing or visit our website and follow the link to “Branded Merchandise”.
Consider these points when deciding on promotional products:
Brand, brand, brand: promotional products generate brand awareness and exposure. You can choose an object that relates to your enterprise itself or to a specific message you want your business to convey. For instance, if your emphasis is on helping clients solve problems, choose a calculator; if you want to highlight your timeliness – a dashboard clock,calendar or watches. Promotional products should be ordered to match your exact brand colors and imprinted or engraved with your logo, tagline and other messages.
Low Cost (and low minimum orders): when you order promotional products, you receive a price per piece that is far lower than the usual retail cost, and the selection is vast. Some items are very inexpensive, and others are much more high end. Test the waters with a low cost item or for the holidays reward valuable customers and staff with a keepsake item. Set-up charges are minimal and you will pay a discounted price per piece on orders. Most items generally have a minimum quantity requirement.
Creative relevance: with such a diverse selection of products to choose from, you have a great oppportunity to get creative. Work out a tagline that makes sense with the product and work it into your larger marketing campaign. A quick example: if you run a insurance business, you could give away branded rain ponchos or small umbrellas with the tagline “We’ve got you covered.” If you want to emphasize the your company’s environmental commitment, think about seed packets, herb garden starter kits, or products made from recyclable materials. You get the idea… get creative.
For help? Rely on your printer for advice and direction in choosing and branding your promotional items. They should be able to provide you access to just about any item you can imagine. If they can’t, you have the wrong printer! The best advice, always, is to ASK YOUR PRINTER!
