So here’s why magnets prove to be a good marketing tool:
They get stuck up…
Something about the irresistible urge to see an object magnetically attracted to the wall causes the child in all of us to toss up that magnet on a refrigerator, file cabinet, or any nearby metal object. See if it “works,” right? Back in our print shop, take-out lunch advertisements beside the phone in our Press Room gather and stick around a long time; and a useful magnet with measurement conversions is always up on the Bindery cutter.
and
They stick around…
…often long after the person who put it up even finds it useful! If your design and/or logo is pleasing, your little magnetic parasite may well stay there for the life of the host. (See above!) It becomes a decoration, and any marketing piece that involves your brand in that kind of longevity is well worth the small investment!
Magnets work great for car bumpers and even in large format for vehicle branding on doors and delivery vans. Removable, they don’t damage the vehicle’s finish and can be switched out easily whenever needed. Magnets are also nice and flat so great for direct mail inserts. People might ditch the printed promo, but generally hang onto the magnet.
Making your marketing magnets useful increases their longevity as well. The phone numbers for lunch delivery help restaurant magnets stick around. As a designer, information such as decimal conversions for measurements, PMS colors, envelope and sheet sizes, or other handy prepress data would be a keeper. Calendars are useful for most any workstation. Consider what useful information related to your business would be handy to have nearby your customers’ workstation – they will also be seeing your logo and message every day. That’s marketing success.
Promotional products, like marketing magnets, come in a huge variety of useful objects. Think about how to use them to market your small business. Your printer should be able to provide you with the latest information, inspiration, technical advice, and innovative ideas for communicating your message through print, design and typography, signage, apparel, variable data printing and direct mail, integrated marketing and environmental responsible printing
. They should also be able to work with you to solve any difficult prepress issues with your files. If they can’t, you have the wrong printer! The best advice, always, is to ASK YOUR PRINTER!
