Consistent, cohesive and high quality branding is important for small businesses. Your logo design and identity should work for you across each aspect of your business, wherever you interact with the public. That includes signage, building design, interior decor, employee apparel and work gear, website branding, direct mail outreach…. you have a chance at each of these points when the public sees your business to make a good impression.
Outfitting your employees with branded apparel and work gear makes a strong impression both in store and outside of your place of business. The public will see your team doing quality work, in quality gear. Consider standardizing the look, color and design of your team’s apparel, whether it is a typical uniform or a more casual style. Through embroidery and screen printing, most all work clothing can be customized to reflect and promote your brand. Digitize your logo for embroidery, or choose screen printing or full color tshirt printing for other more casual garments. Even tools, construction gear and footwear can be part of your public image.
Begin to browse online for ideas and you will discover a huge variety of high quality, custom apparel to help you achieve the right look for your team. Your provider should be able to help you decide which applications are best for use with embroidery, screen printing or full color, direct-to-garment printing (dye sublimation). This branding offers a stylish, crafted finish to almost any garment. You recognize the UPS drivers immediately – do your customers recognize your employees? Even if you feel your business is not suitable for a uniformed workforce, an embroidered shirt in your brand’s color for employees who deal with the public is attractive.
Rely on your printer for advice and direction with any questions you have in fashioning your brand or designing your marketing materials. They should be able to provide you with the latest information, inspiration, technical advice, and innovative ideas for print, signage, apparel and integrated marketing. If they can’t, you have the wrong printer! The best advice, always, is to ASK YOUR PRINTER!
