Skip to content
ImageBlog

ImageBlog

Communication | Print | Web | Design | and Beyond

Category: Magnets

Posted on October 10, 2013

Business Magnets: Branding that Sticks Around

So here’s why magnets prove to be a good marketing tool:

Full color business magnets

They get stuck up…

Something about the irresistible urge to see an object magnetically attracted to the wall causes the child in all of us to toss up that magnet on a refrigerator, file cabinet, or any nearby metal object. See if it “works,” right? Back in our print shop, take-out lunch advertisements beside the phone in our Press Room gather and stick around a long time; and a useful magnet with measurement conversions is always up on the Bindery cutter.

and

Desk magnet, apple logo 90s

They stick around…

…often long after the person who put it up even finds it useful! If your design and/or logo is pleasing, your little magnetic parasite may well stay there for the life of the host. (See above!) It becomes a decoration, and any marketing piece that involves your brand in that kind of longevity is well worth the small investment!

Avoid the mess of stickers with marketing magnets

Magnets work great for car bumpers and even in large format for vehicle branding on doors and delivery vans. Removable, they don’t damage the vehicle’s finish and can be switched out easily whenever needed. Magnets are also nice and flat so great for direct mail inserts. People might ditch the printed promo, but generally hang onto the magnet.

Making your marketing magnets useful increases their longevity as well. The phone numbers for lunch delivery help restaurant magnets stick around. As a designer, information such as decimal conversions for measurements, PMS colors, envelope and sheet sizes, or other handy prepress data would be a keeper. Calendars are useful for most any workstation. Consider what useful information related to your business would be handy to have nearby your customers’ workstation – they will also be seeing your logo and message every day. That’s marketing success.

Our lobby displays a variety of promotional products

Promotional products, like marketing magnets, come in a huge variety of useful objects.  Think about how to use them to market your small business. Your printer should be able to provide you with the latest information, inspiration, technical advice, and innovative ideas for communicating your message through print, design and typography, signage, apparel, variable data printing and direct mail, integrated marketing and environmental responsible printing

. They should also be able to work with you to solve any difficult prepress issues with your files. If they can’t, you have the wrong printer! The best advice, always, is to ASK YOUR PRINTER!

Call us at 828.684.4512. ImageSmith is a full-service print and marketing provider located in Arden, North Carolina. Contact us at ImageSmith for quotes on all your print and marketing projects, and more useful tips on how to create custom, effective, high impact marketing solutions.

Recent Posts

  • ImageSmith Named a Top NC Printing Company by The Startup Pill
  • Post-Pandemic Plan: Is Now the Time to Rebrand?
  • Uplift and Empower with Promo Products for the Pandemic
  • Does Your Logo Need a Digital Refresh? Rolls Royce Did.
  • Microtype: Because One Size Typography Does Not Fit All

Recent Comments

  • Big Dog Love: the Canine as Logo and Brand Mascot - Printing Impressions on Big Dog Love: the Canine as Logo and Brand Mascot
  • Making Print Social: Interactive Media and Integrated Marketing - Printing Impressions on Making Print Social: Interactive Media and Integrated Marketing
  • Auto Generate QR Codes with Data Merge in InDesign CC 2014 | QR Code ® Artist on Auto Generate QR Codes with Data Merge in InDesign CC 2014
  • Auto Generate QR Codes with Data Merge in InDes... on Auto Generate QR Codes with Data Merge in InDesign CC 2014
  • Keeping Cool in the Juggling Act of Multichannel Marketing « Printing Hub Printing Hub on Multichannel Marketing Powers Print and Digital Success

Archives

  • May 2022
  • March 2021
  • October 2020
  • August 2020
  • March 2020
  • February 2020
  • May 2019
  • January 2019
  • December 2018
  • November 2018
  • December 2017
  • June 2017
  • February 2017
  • January 2017
  • November 2016
  • October 2016
  • August 2016
  • July 2016
  • April 2016
  • February 2016
  • January 2016
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • November 2014
  • October 2014
  • August 2014
  • July 2014
  • June 2014
  • May 2014
  • April 2014
  • February 2014
  • January 2014
  • December 2013
  • November 2013
  • October 2013
  • September 2013
  • August 2013
  • July 2013
  • June 2013
  • May 2013
  • April 2013
  • March 2013
  • February 2013
  • January 2013
  • December 2012
  • November 2012
  • October 2012
  • September 2012
  • August 2012
  • July 2012
  • June 2012
  • May 2012
  • April 2012
  • March 2012
  • February 2012
  • January 2012
  • December 2011
  • October 2011
  • August 2011
  • July 2011
  • June 2011
  • May 2011
  • April 2011
  • March 2011
  • February 2011

Categories

  • Awards and Personalization
  • Bindery
  • Books
  • Branding
  • Color
  • Color Management
  • Community
  • Creativity
  • Database Management
  • Design
  • Direct Mail
  • Embroidery
  • Entertainment
  • Film
  • Graphic Design
  • History
  • Integrated Marketing
  • Language
  • Literature
  • Logos
  • Magazines
  • Magnets
  • Mail
  • Music
  • Nonprofits & Charitable Giving
  • Paper
  • Photography
  • Politics
  • Popular Culture
  • Posters
  • Prepress
  • Print
  • Promotional Products
  • Promotions
  • Psychology
  • Screenprinting
  • Shop Local
  • Signs
  • Small Business
  • Social Media
  • Social Media
  • Style and Fashion
  • Trade Shows
  • TV
  • Typography
  • Uncategorized
  • Web
  • Web Developement
  • Wide Format

Meta

  • Log in
  • Entries RSS
  • Comments RSS
  • WordPress.org
Proudly powered by WordPress
Bitnami