Decking Out Your New Office Space

Steaming Coffee Cup in an Office

 

The U.S. Census Bureau reports there are 543,000 new businesses started every month. A vast majority of these are single-employee ventures. But there are also those that christen a new office space and prepare to fill it with all the necessary people and equipment to turn a profit.

Those echoes you hear in that empty office are the sounds of opportunity. Now it’s just a matter finding the right furnishings and tools to create the type of work environment that breeds long-term success. The best part is that you don’t have to spend a lot of money doing so.

Government Liquidation

One of the best-kept of secrets of the corporate world is the Government Liquidation (GL) website. It is the official auction and sales hub for surplus and used assets the Pentagon either no longer needs or has too much of. GL houses this equipment in several warehouses on various military bases in the U.S.

New business owners with empty office space can purchase, among other things, computers, desks, cubicles, chairs and printers in bulk at a fraction of the price they’d pay a retailer. Simply register your company with the website and it instantly gives you access to its entire inventory. One caveat is that you may have to pick the items up yourself from a warehouse that is far away from your office. You may also want to find someone in the area to inspect the equipment before purchasing.

Network and Software

The first matter of business to address with your computer network is the choice of an in-house server or cloud-based services. The previous gives you complete control of your data and network because the server is physically on the premises. They are also very expensive and will require you to cool the room so the system doesn’t overheat. Scalability, lower costs and easy set-up are the advantages of the cloud.

There is no right or wrong direction to go. But a 2013 study by Colmar Brunton, an international marketing agency based in Australia, found that only 16 percent of small business used cloud services. The study also found the businesses that do embrace the cloud were 106 percent more likely to see revenue increases from 2012 to 2013.

Finally review different software for pipeline management and sales forecasting. Again, this will ultimately come down to personal preference. Read objective reviews of all software you may be considering and ask other business managers what they use for suggestions.

Floor Graphics, Wide Format Print

Brand Your Workspace

Especially if your office or workspace is also a retail environment or reception area for customers, you will want to brand your work area with your own color scheme and imagery. With wide format graphics, banners, and removable murals for walls, windows and flooring, the cost of creating a unique, branded workspace is within every budget. These products are removable, repositionable, durable and fade resistant. You can inspire your staff or clientele with a visually stunning workspace with just a few well-chosen and affordable graphics.

Amenities

Some office buildings have cafeterias with cooks who make fresh food for employees. That option can be expensive, so the alternative is vending machines. Aramark and Vending Solutions are two of the more common names for soda and snack machines. Health-conscious business owners can check out HealthyVending.com and FreshVending.com for machines stocked with fruits, smoothies and other things that do the body good.

 

Strive to buy your print locally! A community printer will understand communication and design, with a special emphasis on your local market. They should be able to provide you with the latest information, inspiration, technical advice, and innovative ideas for communicating your message through print, design and typography, signage, apparel, variable data printing and direct mail, integrated marketing and environmental responsible printing. If they can’t, you have the wrong printer! The best advice, always, is to ASK YOUR PRINTER!

Call us at 828.684.4512. ImageSmith is a full-service print and marketing provider located in Arden, North Carolina. Contact us at ImageSmith for quotes on all your print and marketing projects, and more useful tips on how to create custom, effective, high impact marketing solutions.

Multichannel Marketing Powers Print and Digital Success

 

In a time of increasingly digital interaction, never underestimate the value of good, old fashioned tangible, physical marketing:  print, direct mail, promotional products, signage, embroidery/screenprinting. Perhaps because of the hype and excitement over the digital revolution in progress around us daily, we jump to a conclusion that print or more traditional communications are no longer effective. That is a marketing mistake.

Multichannel and/or cross channel marketing is truly a no-brainer. Why not utilize multiple channels in various strategies to reap the most benefits from your marketing budget? Along with your website, mobile apps and social media, configure a direct mail campaign and promotional product giveaway to drive home your message. Join virtual with the actual. Digital and Tangible.

Pig promotional product and direct mail campaign
In sponsoring a local River Race event, Carolina Mountains Credit Union branded their promotional product mascot and utilized a matching direct mail postcard to support their online marketing efforts.

Here are a few convincing facts on integrated marketing:

  • 45% of consumers over the age of 65 have no internet access in their homes. If seniors are in your target market, you must look beyond online contact.
  • 92% of millennials say direct mail – not email or online marketing – has the most influence when making store choices
  • the physicality of print, signage or promotional items impacts consumers in a way digital communication cannot replicate.
  • the response rate of direct mail is 10–30x that of email.
  • promotional products are often perceived as gifts, which they are, and tend to be held onto longer. The more useful or unique, the more they are valued and continue to represent your brand. Also as the world becomes more digital, the more a physical promotion stands out from the crowd.

 

ImageSmith is proud to be a printer in an exciting era of digital communication. Your printer should be able to provide you with the latest information, inspiration, technical advice, and innovative ideas for communicating your message through print, design and typography, signage, apparel, variable data printing and direct mail, integrated marketing and environmental responsible printing. They should also be able to work with you to solve any difficult prepress issues with your files. If they can’t, you have the wrong printer! The best advice, always, is to ASK YOUR PRINTER!
Call us at 828.684.4512. ImageSmith is a full-service print and marketing provider located in Arden, North Carolina. Contact us at ImageSmith for quotes on all your print and marketing projects, and more useful tips on how to create custom, effective, high impact marketing solutions.

 

Cash at All Costs: Small Business Trends for 2014

 

Small-Business-Trends

The U.S. economy is wrapping up 2013 with a piece of good news. November job growth cut the unemployment rate to 7 percent, the lowest it’s been in five years. Higher-paying industries including manufacturing and construction added more jobs, and hourly wages rose incrementally. Small business owners and prospective entrepreneurs are encouraged by the overall direction of the economy, and small business success goes hand-in-hand with the economy’s overall success. A positive jobs report means more opportunities for small businesses in 2014.

Small businesses will look to capitalize on growing trends in the upcoming year. Expect small business to become more mobile and look for unconventional sources of capital.

Mobile Credit Card Processing

Business was on the go in 2013, and it won’t slow down it 2014. Cash-only small businesses miss out on potential revenue because they don’t accept credit and debit cards, but smartphones are changing the game. Mobile credit card processors enable small businesses to accept credit cards anywhere. These card readers connect to a corresponding app to turn any smartphone into a credit card processor.

Square, Intuit and Paypal are among the companies that offer free credit card readers. Providers usually take 2-3 percent of the transaction cost. That’s a small price to pay to accept credit cards. Intuit’s mobile program even connects to its popular Quickbooks service, so users can automatically track these mobile transactions on the popular accounting platform.

Research firm Forrester forecasts mobile payments to reach $90 billion by 2017. Next year figures to be a major step forward for mobile credit card processors. Small business looking for a leg up on the competition would be wise to get on board.

Maximize Assets

In a rough economy, consumers get creative to earn extra revenue. AirBnB is a online home and apartment rental platform on which users can list available homes and rooms. Many owners stay with their guests throughout the agreement. It’s an unconventional model, but it provider property tenants with extra income and travelers with inexpensive shelter. Zipcar is a similar service in which users rent their automobiles.

Small businesses looking to boost their revenue will look to utilize their assets in similar ways in 2014. Perhaps that means renting a copy machine out to businesses that have high-volume printing jobs or renting out delivery trucks. These revenue add-ons could keep small businesses afloat through lean months.

More Crowdfunding

Venture capitalists aren’t exactly shelling out dough for every interesting idea, but that doesn’t mean startups won’t succeed in 2014. Crowdfunding is the latest trend in fundraising. Crowdfunder and Kickstarter are among the prominent crowdfunding platforms.

Crowdfunder consists of more than 40,000 investors and entrepreneurs, according to the company website. In this model, startups offer future incentives in exchange for donations. This might mean the earliest version of a product once its out of production or access to a blog that documents that journey.

Kickstarter, meanwhile, has successfully funded more than 53,000 projects. Expect that number to grow substantially throughout 2013.

Dana Hudson

Dana is a New York native and small business consultant with a penchant for social media strategy.

 

 

ImageSmith is proud to be a printer in an exciting era of digital communication. Your printer should be able to provide you with the latest information, inspiration, technical advice, and innovative ideas for communicating your message through print, design and typography, signage, apparel, variable data printing and direct mail, integrated marketing and environmental responsible printing. They should also be able to work with you to solve any difficult prepress issues with your files. If they can’t, you have the wrong printer! The best advice, always, is to ASK YOUR PRINTER!

Call us at 828.684.4512. ImageSmith is a full-service print and marketing provider located in Arden, North Carolina. Contact us at ImageSmith for quotes on all your print and marketing projects, and more useful tips on how to create custom, effective, high impact marketing solutions.