If you’re a business owner, you know that great creative sells. Whether it’s banners, business cards or an eBlast for an event, you want the presentation to be top-notch. But, getting great artwork can be expensive and time consuming. With seemingly limitless amounts of apps being released daily, Adobe is hitting the app industry hard with their new Adobe Shape CC. Even without the entire Creative Cloud suite of tools, anyone can catch and share inspiration for designs in a vector format right from a mobile phone.
What It Does
Marketed with the tagline, “Where ideas take shape,” the app allows users to choose a shape they like and want to use in their design. All they have to do is take a picture of the shape with their iPhone, and the app turns the shape into vectors, or editable, resizable graphics. Extremely user friendly, you aim your phone’s camera at the object you want to capture, adjust the view, then use your finger to swipe away any detailing or lines that you do not want the photo to capture. This means that whatever you take a picture of can be morphed into a graphic shape that you can edit. It is like having Illustrator’s Live Trace feature available at all times from your phone!
Now on Mobile Devices
For those who have used Adobe applications on a desktop or laptop, the new app brings many of those familiar features and functions to the palm of your hand. If you find a shape you want, you can instantly capture it on your iPhone, save it and edit it with literally a few swipes. The app also allows users to import existing photos from your iOS camera roll and save to Adobe’s Creative Cloud.
By saving the image, Adobe turns your picture into a vector, and you can easily edit on your computer, tablet, smartphone or any device that allows you to plug in your Adobe ID. Additionally, you can save your images to Creative Cloud Libraries so you can work on your project at home, at the office or on the go. With the cloud library, you also can work on your project in Shape’s sister apps such as Adobe Brush, Color, Draw and – best of all – Illustrator.
How Businesses Can Use It
This gives users as well as businesses a way to create and edit an intricate shape without actually having to draw one. For those without creative help, the app can serve as your artist. For those who do have a creative team developing their artwork, Adobe Shape CC is great for inspiration and tight-deadline projects. By making any shape editable, designers can go in and manipulate the shape without spending time drawing it from scratch. Not only does this save time, it gives employees who would not normally be able to come up with a creative concept, a chance to flex their artistic muscle without picking up a pencil.
Call us at 828.684.4512 for any of your marketing needs. As a printer, we understand communication and design. Your printer should be able to provide you with the latest information, inspiration, technical advice, and innovative ideas for communicating your message through print, design and typography, signage, apparel, variable data printing and direct mail, integrated marketing and environmentally responsible printing. If they can’t, you have the wrong printer! The best advice, always, is to ASK YOUR PRINTER!
ImageSmith is now partnered with Extreme Awards & Engraving – our in-house partner providing custom engraved trophies and awards for employee recognition programs, sporting events, and promotional needs. With our new sister company, we will be sharing space, resources and expertise in a collaboration designed to further provide you with one place to meet all of your marketing needs… Under One Roof! Visit them online at www.extremeae.com or call direct at 828.684.4538.
