branded merchandise – Page 2

April 21, 2014

Multichannel Marketing Powers Print and Digital Success

In a time of increasingly digital interaction, never underestimate the value of good, old fashioned tangible, physical marketing: print, direct mail, promotional products, signage, embroidery/screenprinting. Perhaps because of the hype and excitement over the digital revolution in progress around us daily, we jump to a conclusion that print or more traditional communications are no longer effective. That is a marketing mistake.

Multichannel and/or cross channel marketing is truly a no-brainer. Why not utilize multiple channels in various strategies to reap the most benefits from your marketing budget? Along with your website, mobile apps and social media, configure a direct mail campaign and promotional product giveaway to drive home your message. Join virtual with the actual. Digital and Tangible.

Pig promotional product and direct mail campaign — In sponsoring a local River Race event, Carolina Mountains Credit Union branded their promotional product mascot and utilized a matching direct mail postcard to support their online marketing efforts.

Here are a few convincing facts on integrated marketing:

45% of consumers over the age of 65 have no internet access in their homes. If seniors are in your target market, you must look beyond online contact.
92% of millennials say direct mail – not email or online marketing – has the most influence when making store choices
the physicality of print, signage or promotional items impacts consumers in a way digital communication cannot replicate.
the response rate of direct mail is 10–30x that of email.
promotional products are often perceived as gifts, which they are, and tend to be held onto longer. The more useful or unique, the more they are valued and continue to represent your brand. Also as the world becomes more digital, the more a physical promotion stands out from the crowd.

ImageSmith is proud to be a printer in an exciting era of digital communication. Your printer should be able to provide you with the latest information, inspiration, technical advice, and innovative ideas for communicating your message through print, design and typography, signage, apparel, variable data printing and direct mail, integrated marketing and environmental responsible printing. They should also be able to work with you to solve any difficult prepress issues with your files. If they can’t, you have the wrong printer! The best advice, always, is to ASK YOUR PRINTER!

Call us at 828.684.4512. ImageSmith is a full-service print and marketing provider located in Arden, North Carolina. Contact us at ImageSmith for quotes on all your print and marketing projects, and more useful tips on how to create custom, effective, high impact marketing solutions.

November 21, 2013

7 Reasons to Love Promotional Products

Seed packets. Tiaras. Custom-etched wine bottles. Roadside tool kits. Wisconsin cheese platters. Guitar picks. Carbon monoxide detectors. A pen shaped like a pickle.

I just took a quick stroll through our online promotional products catalog and found it hard to imagine NOT being able to find an appropriate gift idea for just about any business enterprise. If the quick list above doesn’t entice you to consider promo products in your marketing, here are 8 good reasons to explore what they can do for you:

Quality speaks loudly. The convenience, usefulness and desirability of a branded promotional product will reflect on your business. The message it sends whenever someone sees, uses or finds it helpful – speaks for you as well. Consider the message you want your promotional products to say about your business?
Longevity. Promotional products have a lifespan far greater than direct mail or an online banner ad. The more useful they are, the longer they stick around – representing you. The gift keeps on giving!
Generosity. Whether including promotional products in your marketing plan as holiday gifts for staff or customers or everyday bonuses, making generosity a part of your brand is good for everyone. Customers appreciate and remember special treatment and paying it forward is just the right thing to do.
Price range and variety. When browsing, you can sort your online search by price, choosing from items as inexpensive as a pen or keychain to high-end electronics or jewelry in the thousands of dollars. The selection accommodates any budget.
Creativity. Consider creative ways to incorporate a promotional product into your company message or identity. Do you want to emphasize adventure? Backpacks or hiking supplies. Dependability? Clocks or umbrellas. Security? First aid kits, flashlights. Environmental commitments? Herb starter kits and products from recyclable materials.
The info you need, up front. Shopping online for promotional products is like strolling through a huge mall, but with less effort. Search by item type, number or description on our search tool, sorting results by price, quantity or name. Browse page after page of items with easy references to minimum quantities, production times, and price breaks.
Low unit pricing. You’re not being a Scrooge to be concerned with the bottom line. When you purchase promotional gifts in bulk you receive the lowest wholesale pricing possible – a big plus for any marketing budget.

…and 2 Reasons to Order from ImageSmith

We handle the hassle. Often the biggest concern with branding promotional products are the technical issues involved in providing your logo and/or text, proofing, correct color matching and sizing. With most sites you are left to do the best you can and hope for good results. We have years of experience with printing, embroidery and promotional products and can answer any questions.
We’re only a phone call away. Unlike many online sites that purposely keep you separated from being able to talk to a real person, you can call – or email, or visit! – ImageSmith to get immediate answers to any questions or concerns that come up about your order, delivery schedule, branding options… or any advice about further promotions you might have in mind.

Oh, and if you’re interested, you can click here for the link to the pickle pen!

Consider the ways you can use inspired graphic design to market your small business. Your printer should be able to provide you with the latest information, inspiration, technical advice, and innovative ideas for communicating your message through print, design and typography, signage, apparel, variable data printing and direct mail, integrated marketing and environmental responsible printing. They should also be able to work with you to solve any difficult prepress issues with your files. If they can’t, you have the wrong printer! The best advice, always, is to ASK YOUR PRINTER!

Call us at 828.684.4512. ImageSmith is a full-service print and marketing provider located in Arden, North Carolina. Contact us at ImageSmith for quotes on all your print and marketing projects, and more useful tips on how to create custom, effective, high impact marketing solutions.

October 10, 2013

Business Magnets: Branding that Sticks Around

So here’s why magnets prove to be a good marketing tool:

They get stuck up…

Something about the irresistible urge to see an object magnetically attracted to the wall causes the child in all of us to toss up that magnet on a refrigerator, file cabinet, or any nearby metal object. See if it “works,” right? Back in our print shop, take-out lunch advertisements beside the phone in our Press Room gather and stick around a long time; and a useful magnet with measurement conversions is always up on the Bindery cutter.

and

They stick around…

…often long after the person who put it up even finds it useful! If your design and/or logo is pleasing, your little magnetic parasite may well stay there for the life of the host. (See above!) It becomes a decoration, and any marketing piece that involves your brand in that kind of longevity is well worth the small investment!

Magnets work great for car bumpers and even in large format for vehicle branding on doors and delivery vans. Removable, they don’t damage the vehicle’s finish and can be switched out easily whenever needed. Magnets are also nice and flat so great for direct mail inserts. People might ditch the printed promo, but generally hang onto the magnet.

Making your marketing magnets useful increases their longevity as well. The phone numbers for lunch delivery help restaurant magnets stick around. As a designer, information such as decimal conversions for measurements, PMS colors, envelope and sheet sizes, or other handy prepress data would be a keeper. Calendars are useful for most any workstation. Consider what useful information related to your business would be handy to have nearby your customers’ workstation – they will also be seeing your logo and message every day. That’s marketing success.

Promotional products, like marketing magnets, come in a huge variety of useful objects. Think about how to use them to market your small business. Your printer should be able to provide you with the latest information, inspiration, technical advice, and innovative ideas for communicating your message through print, design and typography, signage, apparel, variable data printing and direct mail, integrated marketing and environmental responsible printing

. They should also be able to work with you to solve any difficult prepress issues with your files. If they can’t, you have the wrong printer! The best advice, always, is to ASK YOUR PRINTER!

Call us at 828.684.4512. ImageSmith is a full-service print and marketing provider located in Arden, North Carolina. Contact us at ImageSmith for quotes on all your print and marketing projects, and more useful tips on how to create custom, effective, high impact marketing solutions.

July 11, 2013

Multimedia Graphic Design Done Right: TCM Spotlight

Classic movies and classic graphic design – both sources of inspiration, and no one does it better than TCM. Their commercials, program intros, event branding, website, print publications and products all are branded with the same retro, distinctive TCM style. This unity of great design across platforms and media is a basic goal for any successful marketing, regardless of a company’s size or budget. TCM is well worth a look if you need a little inspiration.

Turner Classic Movies is the cable/satellite channel owned by Turner Broadcasting, a division of Time/Warner. The TCM logotype, which sets the graphic tone for all the consistent branding TCM does so well, was created by the charles s. anderson design co. of Minneapolis, MN. This world class firm holds a client list which reads like a Who’s Who of great branding and marketing success. (They also maintain an incredible royalty free image library of highly curated pop culture artwork, a great resource for any designer, called csaimages.) Their website relates the story of how the original TCM logo design was created with 30 different icons to represent the multiplicity of the movie industry and its ever-changing nature as a medium. When presented to Ted Turner, he wanted to know “which one is the logo?” The answer: all of them! “But which one?”

The multi-faceted approach of that original design sets the standard for the cross-platform, diversified branding of TCM that maintains the same look, feel and tone across it’s print media, television production, expansive website and product creation. The tone is distinctly retro, but with a modern, polished, and high-tech flavor. Having open access to one of the world’s largest, richest film libraries for your inspiration and imagery is a resource of which any graphic designer can only dream! But the folks at TCM consistently use those images in a fresh, larger-than-life way to maintain the thematic look of their brand without exploiting or tarnishing the classic films from which the images are appropriated. That, in itself, is a tough task and speaks to the integrity of the TCM design process. For example:

The first half of the clip above demonstrates this balance well – a humorous look at the man on the street’s reaction to the iconic image of Sue Lyon in Stanley Kubrick’s classic film “Lolita.” The second half of the clip sets a perfect film noir mood, creating an homage to American artist Edward Hopper’s famous painting “Nighthawks.” This is smart marketing that know’s its audience and upholds the value and integrity of its film archive.

Studying how the big players excel is valuable instruction for the rest of us. For those of us who cannot afford the guidance of a charles s. anderson design team and don’t have the budget of a Ted Turner, a few takeaways are:

Develop and know your image. Be sure, at the most basic level, you understand and control the “look” of your brand – what it stands for, how it will represent and how you want the public to perceive your business. This begins, typically, with a basic logotype and then expands throughout all the activities of your enterprise.

Respect yourself. Your passion for your work should show through in your business’ design and marketing efforts. Work with a designer and printer to create marketing material that inspires you, makes you feel proud of what you do, and represents quality.

Work to maintain consistency of your brand in all the ways the public encounters your business. The design and flavor of your print materials should be a consistent match to any representation of your business that your public will see. Consider all the areas this might include: signage, website, direct mail, social media, print/tv/radio/web advertisements, employee uniforms, retail spaces and lobby decor, promotional products as well as the actual goods or services produced and supplied.

Printers understand communication and design. Your printer should be able to provide you with the latest information, inspiration, technical advice, and innovative ideas for communicating your message through print, design and typography, signage, apparel, variable data printing and direct mail, integrated marketing and environmental responsible printing. They should also be able to work with you to solve any difficult prepress issues with your files. If they can’t, you have the wrong printer! The best advice, always, is to ASK YOUR PRINTER!

Call us at 828.684.4512. ImageSmith is a full-service print and marketing provider located in Arden, North Carolina. Contact us at ImageSmith for quotes on all your print and marketing projects, and more useful tips on how to create custom, effective, high impact marketing solutions.

June 5, 2013

Buy Local, Buy the Book – Indie Asheville and Print Go Together

Malaprop’s Bookstore/Cafe is the flagship, downtown, indie bookstore in Asheville, NC, and always does a great job in outreach and marketing to the community. With an award-winning events program, website and social media plan, a sister-store at Downtown Books & News, and a bustling café with local pastries and house blends, Malaprop’s is nationally recognized as a leading independent bookstore. Even their free bookmark shows me why they are such a success.

Last week I bought a book at Malaprop’s and the associate stuck a free giveaway bookmark into the volume – a simple, direct way to reach your customers. The bookmark (see above) promotes shopping at local, independent establishments like Malaprop’s and Downtown Books & News, and spells out 10 clear reasons why doing so helps you, helps your community and helps the larger world as well. Click the photo above to see a larger version and read the 10 great effects of your choice to buy local and indie.

What makes this marketing piece so effective?

It is useful, and will therefore have longevity. A printed bookmark will stay around to mark your place while you read, getting notice each time the book is opened – a much longer “life” than for most printed direct mail or marketing pieces.
The message is clear. The card draws a clear connection between the act of choosing to spend your dollars locally and 10 specific results of that choice.
It is thought-provoking. Issues of job creation, environmental sustainability, choice, local economics and growth and more are effected by the decision to shop locally from independent merchants.
It rewards the consumer. The free bookmark is positive reinforcement for a smart choice.

And all from a small piece of printed paper! Print and paper are the perfect marketing fit for a bookseller, but if a bookmark is not a natural fit for your business or product line, consider the huge selection of promotional products that you can brand with your logo and message to use in a similar way. Think creatively about new ways your business can reward customers while establishing in their minds the message you want to promote. This little bookmark can help get you thinking about ways you can do that in your own style.

Don’t forget to buy your print locally! A community printer will understand communication and design, with a special emphasis on your local market. They should be able to provide you with the latest information, inspiration, technical advice, and innovative ideas for communicating your message through print, design and typography, signage, apparel, variable data printing and direct mail, integrated marketing and environmental responsible printing. If they can’t, you have the wrong printer! The best advice, always, is to ASK YOUR PRINTER!

Call us at 828.684.4512. ImageSmith is a full-service print and marketing provider located in Arden, North Carolina. Contact us at ImageSmith for quotes on all your print and marketing projects, and more useful tips on how to create custom, effective, high impact marketing solutions.

January 23, 2013

Branded Work Apparel: Customize Your Team’s Gear

Consistent, cohesive and high quality branding is important for small businesses. Your logo design and identity should work for you across each aspect of your business, wherever you interact with the public. That includes signage, building design, interior decor, employee apparel and work gear, website branding, direct mail outreach…. you have a chance at each of these points when the public sees your business to make a good impression.

Outfitting your employees with branded apparel and work gear makes a strong impression both in store and outside of the place of business. They will see your team doing quality work, in quality gear. Consider standardizing the look, color and design of your team’s apparel, whether it is a typical uniform or a more casual style. Through embroidery and screen printing, most all work clothing can be customized to reflect your brand. Even tools, construction gear and footwear can be part of your public image. We outfitted a team’s construction hats with their brand colors and logos through contour cut vinyl adhesive labelling. Begin to browse online for ideas and you will discover a huge variety of high quality, custom apparel to help you achieve the right look for your team.

Rely on your printer for advice and direction with any questions you have in fashioning your brand or designing your marketing materials. They should be able to provide you with the latest information, inspiration, technical advice, and innovative ideas for print, signage, apparel and integrated marketing. If they can’t, you have the wrong printer! The best advice, always, is to ASK YOUR PRINTER!

Shop our full ImageSmith catalog online here. We can work with you to find the best option to suit your needs. Please note, prices in online catalog do not include decoration, but call us for a quote at 828.684.4512. ImageSmith is a full-service print and marketing provider located in Arden, North Carolina. Contact us at ImageSmith for quotes on all your marketing projects, and more useful tips on how to create custom, effective, high impact marketing solutions.

December 7, 2012

Embroidery or Screen printing? Tips to Keep Your Brand in Style

Branded custom apparel and accessories are affordable, powerful marketing tools. What makes them unique in the world of marketing is their desirability…. embroidered or screen printed with your logo, tagline or mark, they are something you do not have to work to put into someone’s hand. Like all promotional products, custom branded items are useful and appreciated by your customers. What other type of advertising media could you seriously put a pricetag on and sell as merchandise?

3 Ways to Promote Your Brand with Custom Apparel

Reward staff for a job well done or customers for their loyalty. It will both express your gratitude and serve as a highly visible reminder of your quality and generosity.
Provide staff and employees with branded “uniforms” or work attire, regardless of the type of business. Screen printing and embroidery offer a stylish, crafted finish to almost any garment you could need. You recognize the UPS drivers immediately – do your customers recognize your employees? Even if you feel your business is not suitable for a uniformed workforce, an embroidered shirt in your brand’s color for employees who deal with the public is attractive.
Consider offering branded clothing and accessories in a sort of “gift shop” for the public as well. For instance, if you are in the restaurant or food business, why not offer customized aprons, chefs hats, oven mitts and kitchen towels for sale? When customers wear your brand or use these items in public, there is no better form of effective advertising… and best of all, that’s FREE brand exposure!

You’ll have no trouble finding a huge array of clothing and items to choose from when investing in custom apparel. All types of quality merchandise in current styles are available: t-shirts, polos, oxfords, fleece, sports gear, caps, scrubs, gloves, blankets, linens, tote bags, accessories and more. Use your imagination to decide what works best with your brand in terms of color, style and usage.

Once you choose the items you want to customize, put some thought into what will work best for both your budget and the look of the finished pieces. The type of item will usually determine whether screenprintng or embroidery should be used. Use the tips below to help you decide:

Screen printing

Best for T-shirts, shopping bags and other comodity items
Pricing is based on quantity, as well as number of colors and sides printed
Group multiple products into one order for quantity breaks. Best quantity breaks are at 25, 50, 75, and 100 pieces.

Embroidery

Best for higher-quality items like button-down shirts, polos, jackets and caps
Pricing is based on number of stitches and number of locations on item to be embroidered
Quantity price breaks are not as significant as with screen printing, but great for small orders. Can do as few as ONE!
One-time set up fee to digitize logo – can be used on multiple product

Rely on your printer for advice and direction in deciding between what options are out there for creative ideas that fit your marketing budget. They should be able to provide you with the latest information and innovative ideas in print, signage, apparel and integrated marketing. If they can’t, you have the wrong printer! The best advice, always, is to ASK YOUR PRINTER!

Shop our full ImageSmith catalog online here. We can work with you to find the best option to suit your needs. Please note, prices in online catalog do not include decoration, but call us for a quote at 828.684.4512. ImageSmith is a full-service print and marketing provider located in Arden, North Carolina. Contact us at ImageSmith for quotes on all your marketing projects, and more useful tips on how to create custom, effective, high impact marketing solutions.

October 15, 2012

5 Tips for Customized Holiday Greeting Cards: Keep Up the Tradition

E-cards make an impression – often not the one intended. Email messages lack the physical impact of a traditional, printed holiday greeting card sent the old-fashioned way through good old snail mail. Even with a dancing flash elf that sings your name, an e-card generally says, “This is easy, cheap and (worst of all) impersonal.” The traditional mailed greeting card can be viewed as just another piece of “junk mail,” but with personalization and a targeted approach, will be a pleasing personal reminder of gratitude during the holidays. Here are a few tips to encourage you to print and mail your holiday greetings rather than e-blast them – and hopefully save both time and money in the process since both are at a premium during the holiday season.

Order EARLY for the best prices AND to free up your busy schedule. Your time is even more valuable during a rushed holiday season so plan ahead, ordering by the end of October. You can also reliably schedule when the cards will be mailed out to avoid any last minute confusion.
If time permits, consider actually SIGNING your cards. I know, that could be a lot of work! But if your list is not up in the hundreds, a signature is manageable if you decide there is not enough time for a personal note. The extra effort can go a long way in making a card memorable and appreciated. Maybe just think of yourself as a celebrity signing autographs!
DESIGN a customized card that is uniquely your own. You can choose online from many high-quality cards and personalize them with your business name and your own message. If you want to invest more, design your card from scratch to fit your brand perfectly and even include variable data where each card is individualized for its recipient. Also consider branded gifts for your best customers to show your appreciation.
For large LISTS, save time and money by mailing with your printer or a professional mail service. You can send your snail mail at First Class rates, or realize even more savings with bulk rate postage. For a more personalized look, ask your printer or mail house about using precancelled stamps in lieu of a preprinted bulk mail indicia – the cards will look more personal and less automated.
CONSIDER the public’s wide variety of feelings about religious holidays. Some folks will be offended if you assume they would appreciate a card with a Christian, Jewish or other specific religious sentiment. A safe way to avoid any unintentional offense when sending to a large number of people is to choose a card and greeting that simply wishes gratitude for their business at the close of the current year, or a wish for good health and happiness in the new year.

To browse customizable designs and place your order online, visit www.imagesmith.cceasy.com, or give us a call at (828) 684-4512 to discuss more money-saving holiday options.

Print is a vital component of any successful integrated marketing campaign. It works in tandem with your website, email, signage and other outreach – yet the unique power of print lies in physically reaching the hands of your potential customers. Rely on your printer for advice and direction in the creation of all your marketing materials. They should be able to guide you in everything from copy writing to the latest technology to help get your message out… if they can’t, you have the wrong printer! The best advice, always, is to ASK YOUR PRINTER!

ImageSmith is a full-service print and marketing provider located in Arden, North Carolina. Contact us at ImageSmith for quotes on all your marketing projects, and more useful tips on how to create custom, effective, high impact marketing solutions.

September 24, 2012

Holiday Gifts: Branded Merchandise for Staff and Customers

Quality branded merchandise is a great way for your company to express gratitude during the holiday season toward your loyal customers or to thank employees for a job well done. Purchasing in bulk affords exceptional pricing as you brand your gift items with your company color, look and logo. Branded gifts will also keep your business’ name in the hands of your customers – a steady reminder of your quality and generosity.

The variety of products is huge; select something appropriate for the season or based on your customer’s interests. Browsing online will give you many ideas to customize and personalize your gift selection for your employees and clients. Everywhere they use these gifts over the lifetime of the product will give your brand exposure. Also considedr imprinting a QR code to drive visitors online in a traceable way. It will cost no extra, and you’ll be able to track online activity created by the QR code. That is the first step in developing a campaign to unite the message you brand on your promotional items with your website and other marketing materials for a truly integrated effort.

Finding a product that is relevant to your business and desired by your customer base should be easy… in fact the hard decision will be narrowing down which item to send out as a gift. Begin your search at our online store. You may also want to read our other blog articles for information and ideas on branding, promotions and integrated marketing. Keep in mind that the more useful and desirable the item is, the longer it will stay effective as a reminder of your brand. A banner ad on a website is seen for a few seconds – customers and staff will hang onto that handy flash drive, clothing item, or water bottle bearing your logo and compliments for months to come.

To browse through the huge selection of promotional products available, go online at this link. Also, check out our blog for information and ideas on branding, promotions and integrated marketing or visit our website and follow the link to “Branded Merchandise”.

Consider these points when deciding on promotional products:

Brand, brand, brand: promotional products generate brand awareness and exposure. You can choose an object that relates to your enterprise itself or to a specific message you want your business to convey. For instance, if your emphasis is on helping clients solve problems, choose a calculator; if you want to highlight your timeliness – a dashboard clock,calendar or watches. Promotional products should be ordered to match your exact brand colors and imprinted or engraved with your logo, tagline and other messages.

Low Cost (and low minimum orders): when you order promotional products, you receive a price per piece that is far lower than the usual retail cost, and the selection is vast. Some items are very inexpensive, and others are much more high end. Test the waters with a low cost item or for the holidays reward valuable customers and staff with a keepsake item. Set-up charges are minimal and you will pay a discounted price per piece on orders. Most items generally have a minimum quantity requirement.

Creative relevance: with such a diverse selection of products to choose from, you have a great oppportunity to get creative. Work out a tagline that makes sense with the product and work it into your larger marketing campaign. A quick example: if you run a insurance business, you could give away branded rain ponchos or small umbrellas with the tagline “We’ve got you covered.” If you want to emphasize the your company’s environmental commitment, think about seed packets, herb garden starter kits, or products made from recyclable materials. You get the idea… get creative.

For help? Rely on your printer for advice and direction in choosing and branding your promotional items. They should be able to provide you access to just about any item you can imagine. If they can’t, you have the wrong printer! The best advice, always, is to ASK YOUR PRINTER!

ImageSmith is a full-service print and marketing provider located in Arden, North Carolina. Contact us at ImageSmith for quotes on all your marketing projects, and more useful tips on how to create custom, effective, high impact marketing solutions.

August 1, 2012

Pursuit Horizon: Cross country documentary in the making

Ever wanted to shove off and hit the road to see what lies out there for you? That is a popular fantasy for most of us working stiffs – some folks actually make that dream come true.

Enter Zach Settewongse and Amanda Pollard: they decided to grab life by the handlebars, heading out on their high tech motorcycles on a journey of over 8,500 miles around the US, filming their own adventures for a documentary, blogging and exploring the frontier of the information revolution. They camp when they have to, and let circumstances take them where they need to go – a brave adventure that brought them through Asheville and for an overnight stay here at ImageSmith. We were inspired by how they are exploring where technology and a sense of adventure can lead you.

You can follow Zach and Amanda’s crosscountry odyssey at their daily blog and through weekly podcasts, or check out interviews on YouTube. Remember to “LIKE” them on Facebook.com/Pursuit Horizon or “Donate” to their trip and help keep Pursuit Horizon on the road longer.

Rely on your printer for advice and direction in deciding what options are out there for your marketing budget. They should be able to provide you with the latest information and innovative ideas in print and integrated marketing. If they can’t, you have the wrong printer! The best advice, always, is to ASK YOUR PRINTER!

ImageSmith is a full-service print and marketing provider located in Arden, North Carolina. Contact us at ImageSmith for quotes on all your marketing projects, and more useful tips on how to create custom, effective, high impact marketing solutions.