5 Bright Ideas to Inspire Your Creativity

 

Scientist in lab with paper airplanes

Creative thinking is a valuable skill in any line of work. Inevitably we all have days where that creative spirit seems to be missing, or we fall into work habits that ignore the benefits and fun we experience in exploring our creative thoughts. Here are five ideas to boost and foster creative thinking and problem-solving.

Play More

Navy pilot with paper airplanePlay isn’t just for kids. According to The Leadership Guy, Peter Economy, writing for Inc., creative people revisit their inner child on daily basis, finding opportunities to play both at home and at work. A variety of research studies have shown that play has a large impact on the way we think and work creatively. One body of research dates back to 1967. In this study participants were given the task to imagine multiple uses for one object. Results showed that the participants were more likely to come up with more ideas if they were first allowed to tinker or play with the object first. For graphic designers, the process of doodling – playing around freely with ideas –  often frees the mind to wander and begin exploring the options that form the basis of a great design. If you’re looking to spark creativity, take some time to play first. And if you want to keep the creative juices flowing, you must promote and accept play as well.

Don’t Be Afraid to Daydream

Clouds in a blue skyTake time from your day to let your mind wander. This act can significantly impact your creative thinking. According to Inc., research shows daydreaming can bring out the best in our creative selves, as it stimulates connections in our brains and allows us to consider ideas we may not have initially considered. Additionally, allowing your mind to wander enhances your ability to problem solve, reports Psychology Today. A study from 2009 out of the University of British Columbia found that daydreaming can help solve problems. Creativity itself is often defined as, at its core, a process of solving problems. Taking the time to relax and let your mind wander is a healthy habit, but far too often is characterized as an impediment to production. On the contrary, it can restore and re-energize.

Travel Often

Suitcase with worldwide travel stickersExperts say that if you want a more creative brain, the answer can be found in traveling more often. Experiencing the world can open the mind to new ways of thinking, reports The Atlantic. Both psychologists and neuroscientists believe that traveling can affect a mental change, changing and revitalizing the way our brains are wired, opening up our minds and allowing us to think creatively. All of this comes from sights, sounds, even smells of the places we travel, which spark different synapses in our brains. Whether you take up residence in Washington D.C. or travel across the globe, you’re likely to come back more creative than ever before.

Take up a Hobby

Painting on a canvasWhile work is important, it’s equally important to have a hobby or activity that you’re fond of outside of the office. Whether you prefer painting on canvas, posting a blog or cooking in the kitchen, having a way to express your creative side through a hobby or side project can impact your everyday creativity. Fast Company reports that having a hobby can make us better at many aspects of our lives. Still skeptical? When Google began its 20 percent rule, which allowed employees to spend 20 percent of their time exploring creative side projects, they were surprised to see an 80 percent increase in both productivity and creativity at work.

Be a Risk Taker

pair of dice showing 7Being creative and taking risks go hand-in-hand, as most creative thinkers are big, big risk takers. To envision a product, bring the product to life and then put it out there for the world to see is quite risky. But the rewards are plentiful. Imagine, where would we be if nobody ever took a risk?

 

Also – be sure to regularly take time to check out the creativity of others. In every field, people are continually pushing the boundaries in unique ways. Admiring what others have created will often nurture your own creative spirit with new ideas and excitement.

 

Call us at 828.684.4512 for any marketing needs. As a printer, we understand communication and design. Your printer should be able to provide you with the latest information, inspiration, technical advice, and innovative ideas for communicating your message through print, design and typography, signage, apparel, variable data printing and direct mail, integrated marketing and environmentally responsible printing. If they can’t, you have the wrong printer! The best advice, always, is to ASK YOUR PRINTER!

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Call us at 828.684.4512. ImageSmith is a full-service print and marketing provider located in Arden, North Carolina. Contact us at ImageSmith for quotes on all your print and marketing projects, and more useful tips on how to create custom, effective, high impact marketing solutions.

Career Path Tips for Creative Designers

 

Creative Paths for Web Designers

As technology continues to advance and people use the internet more and more for everything from shopping and research to staying in touch with friends and family, careers in graphic design – and especially web design – seem certain to remain in high demand for the foreseeable future and beyond. For highly creative people who dream of designing eye-catching, successful marketing and web pages for businesses and individuals, the following tips can help them achieve the career of their dreams.

Learn all you can… and learn how to code

Yes, you are brimming with creative ideas, but you also have to know how to properly create them on the back end. Employers are often wary of the learning gap between the creative skills gained in school and the practical, industry-savvy skills needed to successfully perform many jobs in the graphics and web design marketplace. Learn all you can about the software and technical procedures of graphic design, printing, mobile apps, SEO, direct mail and integrated marketing. Strive to continually familiarize yourself with the latest news and developments through creative, cutting-edge blogs, publications and relevant trade associations. More specifically, for all designers with an eye on the future, learn as much about coding as you can, including CSS, JavaScript, HTML, WordPress and more. As Rasmussen College says, web designers need to learn how to create sites that are universally device-friendly, so educate yourself by taking classes or spending time to research how to design a site that will look just as good on a smartphone screen as it will on a mid-sized tablet or laptop.

Create an amazing portfolio

Before you even think about applying for a job or even an internship, you need an incredible portfolio that shows off your skills. Besides including your best projects from college, you should also add examples of design that you’re interested in. For example, if you dream of designing web pages that are full of emotion-evoking graphics and videos, look into stock video websites that feature all kinds of footage from clouds moving across the sky to kids running through idyllic fields. In addition to supplying potential employers a printed out portfolio of screen shots and other projects, make a digital version of the portfolio that features links to your design work as well as your resume and contact information.

Get an internship

Although you might feel ready to start working for a major company right away, one of the best ways to get a feel of what to expect is to nail down an internship. If possible, find an internship while you’re still in school–or you can apply for one after graduation. While the concept of an unpaid internship might sound unappealing to you and your pile of monthly bills, remember that the professional, in-house experience will provide you with priceless real world know-how that most new designers don’t have.

Start out as a freelancer

Consider freelancing before going for a permanent position. This will give you the opportunity to work for a bunch of clients at once, rather than just one. You can also start out slow with one or two projects and—as the word gets out about your skills in design—you can take on more and more. If you decide to go the freelance route, hire an experienced accountant who knows how to handle 1099 info and other specialized tax forms; working from home can be difficult, but freelancing has a ton of benefits when it comes to tax write-offs.

 

Rely on your local printer for support whether you direct a company’s marketing budget or freelance. They should be able to provide you with the latest information, inspiration, technical advice, and innovative ideas for communicating your message through print, design and typography, signage, apparel, variable data printing and direct mail, integrated marketing and environmental responsible printing. If they can’t, you have the wrong printer! The best advice, always, is to ASK YOUR PRINTER!

Call us at 828.684.4512. ImageSmith is a full-service print and marketing provider located in Arden, North Carolina. Contact us at ImageSmith for quotes on all your print and marketing projects, and more useful tips on how to create custom, effective, high impact marketing solutions.