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Innovative Marketing with Pre-Loaded Flash Drives

A great idea to get your own custom marketing information or presentations into the hands of your customers: pre-load flash drives (also called jump drives, USB drives, memory sticks) with your information, imprint your logo onto the drive, and mail them out to your customer base.

Preloaded Jump Drives
Customized USB jump drives carry up to 16GB of information

The drives can carry your digital catalog, detailed product information, marketing videos, instructions on ordering, virtual tours, music, or even other freebies that you might use to entice a new digital-savvy consumer. Whereas in the past you may have invested in the printing of catalogs, and the high cost of mailing these bulky items out to potential customers — now you can brand an attractive jump drive with your logo or message and put it right into the hands of your target consumer through a presorted mailing. These high speed drives maintain a minimum of 10 year data retention and memory capacity goes up to 2GB, 4GB, 8GB and 16GB.

ImageSmith can handle every step of this project for you. We enjoy discovering new innovative ways to integrate technology into the business of making your marketing plans successful.

Contact us at ImageSmith for quotes on all your marketing projects, and more useful tips on how to create custom, effective, high impact marketing solutions.

 

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Targeted Mailings Maximize Your Return

Direct Mail – How to Ensure You Get the Most “Bang For Your Buck”

Direct Mail Art
Direct Mail, a vital part of cross-media marketing campaigns

Direct mail is still a great way to reach your customers and prospects. Web-based marketing (e-newsletters, Facebook, etc) is a great addition, but printed pieces still prove to get the best return. However, with postage rates increasing, you’ll want to narrow down the mailing list to get the most “bang for your buck”.

Eye-Opening Statistics

Research by the Direct Marketing Association (DMA) shows:

  • 73% of consumers prefer direct mail over email, 18% prefer email
  • 79% of households read or skim their “junk” mail
  • Spending on direct mail is expected to increase 3.6% by 2014

(Read more: Mythbusting: Is Direct Mail Dead? | National Mail Order Association)

Researching Your Market

The trick to a successful direct mailing is to do a little market research to determine who is your target audience:

  • Geographic Qualifiers – where does your target audience live/do business? In your state, county, zip code… or maybe within 1 mile of your location?
  • Demographic Qualifiers – who makes up your target audience? What is their age, gender, household income… are they homeowners?

Once you have these questions answered, call or e-mail ImageSmith to do a FREE list search for you. We can tell you how many contacts are in your target list and the cost for purchasing the list. Then let us design, print, and mail your campaign… all Under One Roof!

We know direct mail, and we want to show you the benefits of integrated marketing – call us at 828.684.4512 or check us out online.