Gradient Banding in Wide Format Printing: Can You Prevent It?

 

A quick check online convinces me that a lot of folk – designers, artists and printers – are frustrated with gradients that print with banding, or clearly dileneated “steps” of color visible in both digital and offset printing and which can be even more dramatic in wide format output. The bottom line is that those sweet gradient tools in your design software do not come with warning labels to prepare you for the resulting output in print. Gradients will normally (but not always) look good onscreen, but the technology to print them with similar ease falls short. The current best solution is to apply PhotoShop effects to minimize or hide the banding. The drawback is just like a great medication with a not-so-great side effect, this can produce unwanted results: colors can shift and the image may print “grainier” than originally planned.

A radial gradient should ideally look smooth, like a sunburst. The sample below, however, shows how it generally prints like the Looney Tunes logo.

banding problems in gradient printing

 

 

 

There is no fix for the banding problem when saving your Illustrator files. We’ve often searched for that magic button, with no luck. Below are a few photos from a recent experiment where a stubborn orange-to-yellow gradient in a client’s wide format pop-up display printed with visible, distracting banding regardless of file type, compression or other options used. Saving the file as eps, pdf, opening in PhotoShop, increasing resolution, optimizing with PitStop…. no luck. Each resulted in the same diagonal “steps” in color.

banding in gradient printing

 

The reason these efforts fail lies in mathematics and the physics of print, and I will admit to having only a shady understanding of these technical causes. For the scope of this post, let’s just point out that there are only so many “shades” or steps between one color and the next that are renderable in print. Your goal is to make a smooth transition from one color to the next, and the CS software makes that very easy in the design phase. However, the factors at play when you try to print your creation are the size or amount of space over which that transition occurs on the printed piece, the colors you have chosen to blend, and the resolution of the printer. Mathematically, at some point the printer has to go from one “step” to the next – and often the result to the human eye are bands or lines at which those changes occur. If you have chosen colors that are close together, you have even fewer “steps” between them with which to work. While PhotoShop, Illustrator and InDesign generally render smooth gradients onscreen, the science behind image rasterization and both offset and digital printing is not so forgiving to the viewer.

The fix for our wide format print in this case was to take the gradient portion of the job into Photoshop (it was originally created in Illustrator, we think!) Step one: we applied a Gausian Blur. The amount? Well that completely depends on the image. I just decide visually, bearing in mind whether or not the image I am working on is viewed at full-size onscreen or will be enlarged when printed out. A small grain visible now will be twice as large if printed at 200%. Next we created a layer with the mode set to Overlay and checked the box “Fill with Overlay-neutral color (50% gray).” To this layer we added Noise. Again – I decide visually how much noise to use (that’s an odd statement if you think about it!). Unfortunately, it is a guessing game, but with experience you will know best how much “graininess” or added texture will be acceptable without being enough to distract or compromise the output image.

Overlay mode in PhotoShop to prevent banding of gradients

gradient banding, Illustrator Photoshop InDesign

The result here was a minor shift in colors and a slight visible texture or graininess that wasn’t there before. But both served to hide the banding problem! Both were acceptable results as the overall appearance of the gradient was smooth and pleasing.

Tips to prevent or minimize banding in gradients are easy to find online, but often your individual design is built in such a way that many of the tips seem unworkable. Like ours, the most common banding-buster tips require you create (or recreate) your gradient in PhotoShop as we did above, and then add noise to the image. However, you might have other elements in your design such as type, vectors or other effects applied in either Illustrator or InDesign which prevent you from moving the entire file into PhotoShop. If the file has been received from another person or client, then you might not have access to the individual pieces of the file and would be stuck trying to put the entire document into PhotoShop as an image in order to play around with possible filters. Apparently there is no “one size fits all” fix for this frustrating problem. Designers should be aware that gradients present difficulties and often require cooperation with your printer ahead of time to avoid unpleasing results.

 

 

Printers understand communication and design. Your printer should be able to provide you with the latest information, inspiration, technical advice, and innovative ideas for communicating your message through print, design and typography, signage, apparel, variable data printing and direct mail, integrated marketing and environmental responsible printing. They should also be able to work with you to solve any difficult prepress issues with your files. If they can’t, you have the wrong printer! The best advice, always, is to ASK YOUR PRINTER!

Call us at 828.684.4512. ImageSmith is a full-service print and marketing provider located in Arden, North Carolina. Contact us at ImageSmith for quotes on all your print and marketing projects, and more useful tips on how to create custom, effective, high impact marketing solutions.

Creative Print Idea: Spot UV Coating

 

Coatings applied either in or off line to a finished print piece provide some very practical benefits – protection from scratches, water or moisture damage, abrasion, fading and yellowing, and handling damage. Aesthetically, they offer varying degrees of gloss and shine, improved readability, and more. But from a design perscpective, coatings can be used creatively to enhance the actual design. Check out the spot UV coating project below for one idea, then read on for further information about all the coatings available for print.

spot UV coating adds gloss to print

UV coating adds a high degree of gloss and shine to your printed piece, but using it only on certain elements can make your piece stand out even more. On the example above, we used spot UV on the zebras stripes, select parts of the organic design element, the logo – but left the background uncoated. When the paper catches the light, these elements shine and give the illusion of depth and dimension to the card. Notice how the swirls in the green design element stand out where some are coated and some have the dull finish of the paper.

InDesign layout for spot UV coating

To prepare for print, you will need to create a separate file to designate which elements you want UV coated. (In other words, you will need to provide a four page pdf for a two page job.) Any element to receive coating needs to be shown in its exact same position on the page but as 100% black. For linked artwork, this can take a little manipulation of the vector and image files in either Illustrator or PhotoShop, but it is a fairly simple process. Just be certain that when you link your new 100% black art files for the spot UV page that they remain in the EXACT same position as on the original CMYK layout. If you allow InDesign to update a file from the Links palette to your new black element but you selected only part of that element to be 100% black (which can potentially change the overall shape of the item) then your placement can shift slightly and the UV coating will not align exactly to the printed object.

Below are the four main print coatings used in commercial printing. Each of these can be done in matte, dull or satin, and gloss finishes.

Overprint Varnish

Whether spot or full coverage, varnish adds a more subtle gloss or shine to printed paper, as well as offering some protection from smearing, water and wear. Dull varnish is often used to reduce the glare and improve readability of a piece.

Aqueous Coating

Aqueous coating is a protective, water-based sealant that offers more protection than a varnish. It is fast-drying, environmentally friendly and the glossy version has a higher shine than standard varnishes.

UV Coating

UV coating is a liquid protectant applied to a printed piece and then cured with ultraviolet radiation. It can be formulated to a variety of high gloss finishes that enhance the clarity of print. These coatings can be applied with full or spot coverage, and even with special raised effects for more dimension. Liquid UV coatings are solvent free and emit no volatile organic compounds or VOCs.

Laminate

Laminates offer the most protection, providing a strong, water-resistant, non-scratching surface. Plastic film encapsulates the paper to protect it, and can be applied either as a clear sheet or as a liquid that is cured and dried.

 

Rely on your printer for advice and direction with any questions you have in fashioning your brand or designing your marketing materials. They should be able to provide you with the latest information, inspiration, technical advice, and innovative ideas for print, signage, apparel and integrated marketing. If they can’t, you have the wrong printer! The best advice, always, is to ASK YOUR PRINTER!

Shop our full ImageSmith catalog online here. We can work with you to find the best option to suit your needs. Please note, prices in online catalog do not include decoration, but call us for a quote at 828.684.4512. ImageSmith is a full-service print and marketing provider located in Arden, North Carolina. Contact us at ImageSmith for quotes on all your marketing projects, and more useful tips on how to create custom, effective, high impact marketing solutions.

Saving Your Print Project – Seven PrePress Pitfalls, One Simple Fix

7 common mistakes in file submission for print

THE HAND-OFF:  the moment of truth in a smooth, successful marketing project comes when you transfer your digital files to your print service provider. Below are seven of the most common roadblocks that are sure to frustrate you and defeat your deadline.

FAIL #1: Giving the printer EVERYTHING. A good rule of thumb is to not give your printer any file that you do not want printed! It is tempting to try to save time in back and forth file transmissions and endless emails to just hand over every related file for a project. Often customers will drop off a disk or jump drive with all their marketing materials on it. At the design stage, this can be a good resource to have, but if your design is finalized for a specific project, you just astronomically increased your chances of getting the wrong thing printed!

FAIL #2: Missing fonts, missing links. Not gathering all the necessary digital files to print your job is really the heart of all file submission problems: missing fonts, image links, profiles – they all stop your project dead in it’s tracks. Probably the most common is missing image links. A printer will not be able to output high resolution images from an “unlinked” page layout. If they request the specific images, be aware that placing a picture onto a page in a Word document (this applies for InDesign, Quark, or any other page layout program as well) is NOT sending the actual image file. You will need to find the original file itself to send. Missing fonts will also derail your project – fonts work on the computer where your files were created because they are installed on that machine. Ship the file to another computer and the fonts will substitute to ones with which you will NOT be happy. Most layout programs now, thankfully, have a feature that allows you to package all necessary files into one bundle for printing. Also, creating print-ready pdf files will allow you to avoid all the link and font issues as the pdf can be a self-contained file suitable for print.

FAIL #3: Mixing process, RGB and spot color definitions in the same file. Color management can be a complicated process, but in general you should be aware of the “colorspace” your layout is created in and it’s intended output. Using spot or PMS colors in a design will require them to be converted at some point if you plan to print in CMYK. You can design in an RGB workspace, but be aware that colors will shift when the conversion takes place to offset or digital printing. A common mistake is also using spot or PMS colors in a file that contains transparency – ie, uses drop shadows, gradients, photo effects that incorporate transparent layers. Most programs will warn you to look out for “unexpected results.” They aren’t lying!

FAIL #4: When a different file type is requested than the one used, just change the file extension name by retyping it. Yes, this happens often! It seems like such a simple fix, but predictably, it changes nothing. A pixel-based tif or jpg file cannot automatically become a smooth, resizeable vector file just by typing a suffix onto the filename.

FAIL #5: When a vector file is needed, just drop your pixel-based image onto a page in Illustrator and save as .eps. This is similar to just changing the file extension in the name. When a vector file is required – usually for spot color separation or to be resized for smooth output at a large scale – a file type that is pixel-based will not become a vector file by simply placing it into a program that is vector-based.

FAIL #6: Supply your logo or an image by right (or option) clicking on a website and saving to your desktop …or tell a printer just to go the website for the art they need. As a rule, the resolution of any art on a website will be too low for good print quality. Just count on it.

FAIL #7: Neglect to specify a PMS color match for a specific color output that must be exact. Remember, blue is never just blue.

So, all of those are common mistakes to avoid during file submission. The good news is there is one simple fix – talk to your printer! Call them on the phone and ask for guidance in preparing and transferring your files. They will be eager to walk you through any questions or problems you encounter. The advice is free, and will most likely save you additional pre-press charges that you can incur if they have to fix or adjust your files for digital or offset output. If you are dealing with an online printer and cannot get an actual person on the phone you have discovered one of the reasons they are able to offer lower prices: low standards for customer service.

Communication is the answer – it will save you time and money. If your service provider can’t provide the needed answers or doesn’t have time to chat with you, you have the wrong printer! The best advice, always, is to ASK YOUR PRINTER!

ImageSmith is a full-service print and marketing provider located in Arden, North Carolina. Contact us at ImageSmith for quotes on all your marketing projects, and more useful tips on how to create custom, effective, high impact marketing solutions.

Print & Proofing: Typos Make Way for the Photoshop FAIL

If you work in the print or design business for any length of time, you will acquire a few stories to tell about typos, mistakes, and gaffes that escaped undetected by the proofing process. We proof carefully, and we encourage clients to be diligent in proofing before signing off on even the simplest of jobs. But even the sharpest proofreader lets a mistake slip by occasionally, and we are powerless once the ink hits the paper and the paper leaves the building. It says something about the power of print that once these mistakes are out in the public domain, they seem to carry so much weight. Today, with Photoshop and the ease of photo editing, the problems that use to exist with typos and misspelled words have now moved into the realm of images. Careless photo editing can result in some really humorous and costly mistakes.

The New Typo: the Photoshop Fail
Glad I saw these legs hiding among the pool furniture before showing the client a proof.

My most recent flub involved the photograph above. This time, I caught it before it made it’s way to the client or, even worse, the press. In removing a person from the background of a larger photograph at the customer’s request, I neglected to remove the bottom part of her legs. There they stand amongst the deck furniture, smirking… an innocent, though sloppy, oversight.

Many times, however, edits are not the result of mistakes, and are viewed by the public in a much more negative manner. The fashion industry receives harsh criticism for their over-zealous use of the Photoshop edit in their print marketing. Many have taken already thin models and edited them down to impossibly thin results. Magazine covers routinely edit away the size and curves of women. The effect of these industry practices on the body image of young girls and women is troublesome to many. Companies like Ralph Lauren and Ann Taylor have suffered negative effects from public backlash by going too far with these edits. (Check out this video, Killing Us Softly 4: Advertising’s Image of Women.)

In an odd twist on the topic of “Photoshopping,” the New York Department of Health recently fell under fire for using a stock photo of an overweight man from Getty Images and digitally “removing” his leg to make him look like an amputee. The photo was used as part of a controversially graphic ad campaign that sought to link soda consumption to Diabetes. In this case, the photo edits were done well, but the fact that the photo was assumed to be non-edited drew the complaints of many who thought the ad campaign either inaccurate or too graphic.

We seem to want to trust that photographs are telling a story of fact – that they are evidence of a slice of reality. Yet we know photographs can be altered in perfectly convincing ways to tell whatever story we want them to. The result is we take some satisfaction in spotting the mistakes of a sloppy Photoshop guru – almost as if we uncovered someone trying to dupe us by the manipulation of the photo.

Check out these sites for some really entertaining photo gaffes: the “11 Biggest Photoshop Fails of All Time” and “The Funniest Photoshop FAILs of All Time,” courtesy of the Huffington Post. There’s even a website (of course) that keeps you up to date with the latest Photoshop disasters.

ImageSmith is a full-service print and marketing provider located in Arden, North Carolina. Contact us at ImageSmith for quotes on all your marketing projects, and more useful tips on how to create custom, effective, high impact marketing solutions.

Easy Adobe PhotoShop Tips: Keyboard Shortcuts

The first steps in learning Adobe Creative Suite’s PhotoShop are always exploring the tool bar and scanning through the drop down menus. But if you use PhotoShop with any regularity, you soon discover common tasks you are performing over and over with each image, and the repetition of those ‘click patterns’ can quickly become tedious. By learning and using even a few keyboard shortcuts you will be amazed at the speed with which you can accomplish your edits.

Everyone develops their own signature style and knowledge base in using PhotoShop, and we all settle on our own set of keyboard shortcuts that become second nature. For anyone new to PhotoShop, experiment with some of the most common. Many simple tasks, such as switching tools, can be accessed just by hitting a letter. The shortcuts are often obvious, some a little less so. You can hover over the tool icon on the tool palette and PhotoShop will tell you both the name of the tool and its keyboard shortcut in parentheses:

  • M = Marquee Keyboard Shortcuts in Adobe Photoshop Save Time
  • C = Crop
  • L = Lasso
  • B = Brush
  • E = Eraser
  • P = Pen
  • W = Magic Wand
  • V = Move
  • A = Direct Selection
  • I = Eyedropper
  • U = Rounded Rectangle
  • R = Rotate View

Common Keyboard Shortcuts for Adobe Photoshop Save Time

Common actions for editing that become very useful to know as a shortcut include:

  • Command-J (PC: Ctrl-J) duplicates the pixels you have selected to their own new layer.
  • Option-Delete (PC: Alt-Backspace) fill with foreground color
  • Command-Delete (PC: Ctrl-Backspace) fill with background color
  • Command-L brings up the Levels dialogue box
  • Command-M brings up the Curves dialogue box
  • Command-F5 brings up the Fill dialogue box

To move around quickly without changing tools on the toolbar, press and hold the Space Bar to temporarily activate the hand tool. To zoom in or out without the magnifying glass, try Command-+ or Command-– (PC: Crol-+ and Ctrl-–). To fit everything on screen, use Command-0.

Most shortcuts are listed under the drop down menus, or can be found in PhotoShop Help. To be honest, I stumble across most of them by accident – bumping the wrong key and wondering “Now how did that happen?” No harm done in fumbling around and finding out for yourself! Make friends with the shortcuts, and don’t feel pressure to learn them all (no one actually does that, do they?). Learn the ones that save you the most aggravation.

Contact us at ImageSmith for quotes on all your marketing projects, and more useful tips on how to create custom, effective, high impact marketing solutions.