Why We Started Double Spacing after Each Sentence, and Why Typography Says “STOP!”

 

"One day, we will not have to separate sentences with two spaces."

 

The first thing I was told years ago on my very first day of work in prepress was to forget the old rule from high school typing class about using two spaces between sentences. When you learned to type on a typewriter, that became second nature and it was a hard habit to break in the beginning. But I only recently learned the reason WHY two spaces are no longer used, thanks to an excellent history of the phenomenon by Farhad Manjoo over at Slate. He makes a convincing case for why today you should “never, ever do it.” Knowing the reason always beats the the standard justification of “because that’s how it’s done today.”

First, rules in typography really are rules! Of course there are exceptions where rules are broken for good reason, but “that’s how I was taught” is not one of them! The rules of typography were agreed upon over years and years of professional development of “best practices.” In the early days of typesetting – so they tell us – the rules had not been developed yet. Printed material might have one space between sentences, it might have four. What was a “space” anyway? The size certainly varied. But as time rolled on, typesetters standardized their work and one space became the rule. Enter the typewriter.

Monospace type examplesTypewriters revolutionized business communications, and also created the need for the now outdated 2-space rule. Typewriters before the 1970s were monospaced – each letter the same width as any of the other letters or characters, unlike the type you are reading right now. Typewriters had no kerning or tracking capabilities and the result was difficulty in distinguishing sentences from each other because of all the “loose” spacing between letters. Two spaces between sentences proved to be generally more pleasing to the eye and easier to read.

So that’s the reason. But we aren’t using typewriters anymore! Even the later typewriters employed proportional type, ending the need for any extra spaces. Two spaces make an unpleasant gap in blocks of type. In the prepress department, the first step to placing and laying out a customer’s text is to do a “Find – Replace” for two spaces.

If you are still dropping in those extra spaces between sentences, you are not only saying that you are most likely over 40 and learned to type on a typewriter, but that you don’t like change very much! It really isn’t that hard a habit to break. Some specific workplaces or disciplines still cling to the two-space rule… I’ve heard the legal world is one of those. If you earn your living in one of those fields, you have an excuse. Otherwise, if you choose to hang onto the old 2-space rule, just be aware that the visual text you are creating in your emails and documents is saying things about you which you may not intend!

…and one more unbreakable rule: no indenting paragraphs with FIVE SPACES! Still see that typewriter holdover from time to time as well.

 

 

Strive to buy your print locally! A community printer will understand communication and design, with a special emphasis on your local market. They should be able to provide you with the latest information, inspiration, technical advice, and innovative ideas for communicating your message through print, design and typography, signage, apparel, variable data printing and direct mail, integrated marketing and environmentally responsible printing. If they can’t, you have the wrong printer! The best advice, always, is to ASK YOUR PRINTER!

Call us at 828.684.4512. ImageSmith is a full-service print and marketing provider located in Arden, North Carolina. Contact us at ImageSmith for quotes on all your print and marketing projects, and more useful tips on how to create custom, effective, high impact marketing solutions.

Online Help To Identify an Unknown Font or Typeface

Identifying unknown fonts

Common problem: a client wants you to recreate a previously printed piece, match their corporate style, or shows you a photo or scan of some typography they like. How can you fulfill their request when you have no clue what font they are referencing?

I remember over 15 years ago, one of the most tedious, time consuming and inaccurate tasks in the prepress department involved trying to “match” or identify a customer’s typeface when resetting or designing their print jobs. Then as now, many print buyers do not necessarily know the name of the font family used for their brand. Now back in the day, we kept a print out of “Line Showings” for all the fonts to which we had access at our shop. My memory has never been anywhere near encyclopedic, so while sometimes I could luck up and recognize the correct font match, or ask a coworker to take a look, usually I had to leaf through page after page of line showings hoping to see an “a” with exactly the right terminal or a lowercase “y” with the correct tail. Needless to say this was not always successful and could eat up a lot of time. Just as Arial and Helvetica look an awful lot alike, many other typefaces closely resemble each other. I distinctly recall wishing out loud for “some kind of tool that could scan a printed font and tell you it’s name!”

Well there are several such tools out there now, and we have found them to be extremely helpful. Here are just a few that have served us well:

Whatfontis.com

Web Type identification tool

This site has saved several jobs for us by correctly identifying a scan of a client’s printed words. Submit a clear, straight scan of text and after typing in the letters below each piece of the scan (as seen at the right above), the site provides a list of “matches.” In the sample we submitted, the font was very close to one named MuseoSans, but the J was not right and the O not quite round enough. Whatfontis returned a long list of possible answers, and after scanning down the list (seen below) I was able to see an exact match in Novecento Wide Light. The site provides links to founderies where the font can be purchased or if it is a free typeface, to where it can be downloaded. You can submit up to 10 samples per day at no charge, or opt to upgrade membership for a small fee and submit as many as you like. Problem solved. We look great to the client, and are confident we will provide an exact match for their branded style.

Novecento was identified as the needed font

Whatthefont.com

Font identification tool

This webtool over at Myfonts.com works very similarly to Whatfontis.com, whereby you submit a scan then are presented with possible matches. As a test, I tried the same scan I submitted to the previous site. Whatthefont returned five possible matches: all very close but none were an exact match of Novecento. This one sample, however, in no way shows which tool is most effective. Use them both as a resource for font identification. Often, a close match is all that is needed when a client is seeking a similar look rather than an exact match that might require you to purchase the new font.

Typophile.com

Typography lovers web forum

A different approach: crowdsourcing your question to a community of font experts! On this site for all things typographic, just quickly set up your user account, navigate to the Type ID Board page and post your scan. Check back to read your responses and even an ensuing discussion about your font from people who share a knowledge, experience and love of typography. You can also join in the discussion and share your knowledge. Judging by the timeline, a lot of folks would welcome your help!

You may find other useful online tools to identify your unknown typefaces. These are just a small sampling of ones that have worked for us at ImageSmith. With all your marketing issues, your printer should be able to provide you the latest information, inspiration, technical advice, and innovative ideas for communicating your message through print, design and typography, signage, apparel, variable data printing and direct mail and integrated marketing. They should also be able to work with you to solve any difficult prepress issues with your files. If they can’t, you have the wrong printer! The best advice, always, is to ASK YOUR PRINTER!

Call us at 828.684.4512. ImageSmith is a full-service print and marketing provider located in Arden, North Carolina. Contact us at ImageSmith for quotes on all your print and marketing projects, and more useful tips on how to create custom, effective, high impact marketing solutions.