What Is Image Optimization?
When you take a digital picture, the file size of the picture depends on the camera. Most cameras and smart phones produce high quality pictures and the file size tends to exceed 2 megabytes (Mb), and this size is to large for the web. So, in order to make the picture suitable for the web, you must use image editing software, such as Adobe Photoshop, to optimize the image. When you optimize an image, you are compressing the image and making it smaller in file-size, but keeping the overall quality of the image.
Nowadays companies have more control over the content on their company website. Here at ImageSmith we develop DotNetNuke websites for our clients and teach them how to log in and make changes to the copy, create additional pages, and upload images. One problem that our clients run into is that they tend to upload very large images which take a long time to load.
Free Image Optimization Solutions
There are a few places on the internet that provide image optimization for free. The objective is to keep the image file-size under 100 kilobytes (k). Images under 100k will render fast enough for all connection speeds. Here are a few of my favorite sites for free image optimization applications:
- Image Optimzer – Using this free online service, you can re-size, compress and optimize your image files.
- Smush.It – Uses techniques specific to image format to remove unnecessary bytes from images.
- Web Resizer – This free online image Web Resizer helps you optimize photos for web or email easily.
As always, if you feel like this is way over your head, give us a call at 828-684-4512 and we will be happy to provide image optimization for your website.