The swag bags given away at the Oscars this year were valued at over $62,000 each. That investment would never be made by these masters of marketing if there was not a solid return on such an investment. These folks understand the power of promotional products! Giving away branded merchandise that is relevant to your business, desired by your customer base and branded with your mark, colors and message is a proven way to increase customer loyalty, attract attention and get noticed.
Branded merchandise keeps your company name right in the hands of your customers for far longer than other media – a steady reminder of your quality and generosity. The variety of products you can choose to brand is HUGE… select something appropriate for the season, for your current promotions, or based on your customer’s interests. In spring and summer, products that appeal to the athlete or outdoor lover work great: drinkware, lanyards, sunglasses, caribiner clips with bottles of sunblock or skin lotion. Finding a product that is relevant to your business and desired by your customer base should be easy… in fact the hard decision will be narrowing down which item you want to invest in to promote your business. These promotional products branded with your color, look, and logo will go far in helping you create brand loyalty and recognition in a way other media cannot match.
To browse through a huge selection of promotional products that are available for branding, go online at online store. You may also want to read our other blog articles for information and ideas on branding, promotions and integrated marketing. Remember, the more useful and desired the item is, the longer it will stay in the hands of your potential customer. A banner ad on a website is seen for a few seconds – they can hang onto that handy flash drive or water bottle bearing your logo and compliments for months to come.