Posters: The Best of Fresh Graphic Design & Inspiration

Printed posters are a rich resource for design and marketing inspiration. Whether promoting events, movies, music, politics, product launches, sales promotions or mainly living online as with the recent explosion of info-graphics – the common thread here is great graphic design as a tool to capture attention, inform and inspire action. A quick walk through the shop this morning found three examples of poster art good enough to always want around:

In 2007, The Smashing Pumpkins reformed as a band after a 7 year hiatus with a nine show residency at The Orange Peel right here in Asheville, NC. This folded insert poster is a keeper – designed by printmafia.net.

A classic movie poster: Frank Capra’s 1934 film It Happened One Night.

A wide format print of Van Gogh’s Starry Night serves as a backdrop behind my computer. With apologies to Van Gogh, even cluttered over it is a nice image to have around.

Accessible, inventive, designed to catch your eye and stir your emotions – great poster art can be found in museum collections or stapled to the nearest light pole on any street in your town. Great print collections of curated poster art are available, or browse online galleries when you’re in need of a creative boost. Below are a few resources we found inspiring:

A great overview of the history of the poster is at designhistory.org. This site divides the development of the poster into the following helpful categories: Early Broadsides, The French Poster Craze of 1880, Early European Illustrated Posters, Cubism Meets the Airbrush, The Photographic Poster, The Swiss Poster, American Posters of the 20th Century, and The Poster as Public Message. Makes you want to read more just from the titles, right?
You can read a great interview with Martijn F. Le Coultre, coauthor of A Century of Posters, and a leading poster collector/curator from Holland, over at Steven Heller’s blog. In October 2013, Le Coultre will be auctioning off a portion of his vast collection at Christie’s in London – the auction is titled “Graphic Masterworks: A Century of Design.” Take a minute to browse Christie’s Ecatalogue of the event for an overview of the scope of this collection which spans from the 1890s to 1988.
Josef Müller-Brockmann is coauthor of the 1971 seminal study of the History of the Poster. Browse his own works over at designishistory.com, or on a Pinterest page devoted to his design.
For insight into the current, cutting-edge international poster scene, follow Rene Wanner’s Poster Page. This site hold a wealth of information on exhibitions (online and off), publications, links, news and events related to current poster design and graphic arts around the globe.

Wide format printing can take your poster designs to new sizes. Consider using your branded designs as wall or floor graphics for a huge impact. Digital print allows you to run small quantities at affordable prices, whereas in the past an offset run of a poster could be a much more expensive undertaking. Get inspired by the best of graphic design in poster art.

Consider the ways you can use inspired graphic design to market your small business. Your printer should be able to provide you with the latest information, inspiration, technical advice, and innovative ideas for communicating your message through print, design and typography, signage, apparel, variable data printing and direct mail, integrated marketing and environmental responsible printing

. They should also be able to work with you to solve any difficult prepress issues with your files. If they can’t, you have the wrong printer! The best advice, always, is to ASK YOUR PRINTER!

Call us at 828.684.4512. ImageSmith is a full-service print and marketing provider located in Arden, North Carolina. Contact us at ImageSmith for quotes on all your print and marketing projects, and more useful tips on how to create custom, effective, high impact marketing solutions.

August 5, 2013

Online Help To Identify an Unknown Font or Typeface

Common problem: a client wants you to recreate a previously printed piece, match their corporate style, or shows you a photo or scan of some typography they like. How can you fulfill their request when you have no clue what font they are referencing?

I remember over 15 years ago, one of the most tedious, time consuming and inaccurate tasks in the prepress department involved trying to “match” or identify a customer’s typeface when resetting or designing their print jobs. Then as now, many print buyers do not necessarily know the name of the font family used for their brand. Now back in the day, we kept a print out of “Line Showings” for all the fonts to which we had access at our shop. My memory has never been anywhere near encyclopedic, so while sometimes I could luck up and recognize the correct font match, or ask a coworker to take a look, usually I had to leaf through page after page of line showings hoping to see an “a” with exactly the right terminal or a lowercase “y” with the correct tail. Needless to say this was not always successful and could eat up a lot of time. Just as Arial and Helvetica look an awful lot alike, many other typefaces closely resemble each other. I distinctly recall wishing out loud for “some kind of tool that could scan a printed font and tell you it’s name!”

Well there are several such tools out there now, and we have found them to be extremely helpful. Here are just a few that have served us well:

Whatfontis.com

This site has saved several jobs for us by correctly identifying a scan of a client’s printed words. Submit a clear, straight scan of text and after typing in the letters below each piece of the scan (as seen at the right above), the site provides a list of “matches.” In the sample we submitted, the font was very close to one named MuseoSans, but the J was not right and the O not quite round enough. Whatfontis returned a long list of possible answers, and after scanning down the list (seen below) I was able to see an exact match in Novecento Wide Light. The site provides links to founderies where the font can be purchased or if it is a free typeface, to where it can be downloaded. You can submit up to 10 samples per day at no charge, or opt to upgrade membership for a small fee and submit as many as you like. Problem solved. We look great to the client, and are confident we will provide an exact match for their branded style.

Whatthefont.com

This webtool over at Myfonts.com works very similarly to Whatfontis.com, whereby you submit a scan then are presented with possible matches. As a test, I tried the same scan I submitted to the previous site. Whatthefont returned five possible matches: all very close but none were an exact match of Novecento. This one sample, however, in no way shows which tool is most effective. Use them both as a resource for font identification. Often, a close match is all that is needed when a client is seeking a similar look rather than an exact match that might require you to purchase the new font.

Typophile.com

A different approach: crowdsourcing your question to a community of font experts! On this site for all things typographic, just quickly set up your user account, navigate to the Type ID Board page and post your scan. Check back to read your responses and even an ensuing discussion about your font from people who share a knowledge, experience and love of typography. You can also join in the discussion and share your knowledge. Judging by the timeline, a lot of folks would welcome your help!

You may find other useful online tools to identify your unknown typefaces. These are just a small sampling of ones that have worked for us at ImageSmith. With all your marketing issues, your printer should be able to provide you the latest information, inspiration, technical advice, and innovative ideas for communicating your message through print, design and typography, signage, apparel, variable data printing and direct mail and integrated marketing. They should also be able to work with you to solve any difficult prepress issues with your files. If they can’t, you have the wrong printer! The best advice, always, is to ASK YOUR PRINTER!

Call us at 828.684.4512. ImageSmith is a full-service print and marketing provider located in Arden, North Carolina. Contact us at ImageSmith for quotes on all your print and marketing projects, and more useful tips on how to create custom, effective, high impact marketing solutions.

July 31, 2013

1931 Frankenstein Poster Sells for World Record Amount at Auction

Frankenstein just stomped Casablanca.

That’s not an indie horror movie, but the results of a world record setting auction on July 27. As reported on artdaily.com, an original 1931 “insert poster” for the Universal movie Frankenstein sold at Heritage Auctions for a record $262,900. It is the only confirmed insert poster for the 1931 Boris Karloff film known to exist. To make the story even nicer, the consignor was Keith Johnson of Ottawa, IL who had bought the poster for about $2 in 1968 at an antique store and just kept it in a closet. The pre-auction estimate put the price at perhaps $50,000 – it went for over 5 times that amount!

The previous record holder for highest price paid for an insert poster was $191,200 bid in 2012 for a “Casablanca” poster.

An “Insert Poster” is vertical format American movie poster that measures 14″ x 36″ and is printed on card stock. These were made to be displayed in standard sized window frame displays in movie theatres. Movie studios stopped issuing these in the early 1980’s, according to the CineMasterpieces website.

Posters are a uniquely powerful form of media with a brilliant cultural history. They have weilded political power, changed minds and attitudes, and served as influential icons of art, politics and popular culture. Think of the “Wanted” posters of Depression-era gangsgters, the pin-up girls from World War II, music and movie posters from the sixties and seventies, and political posters from every campaign since the press was invented. In the digital age, posters have proven no less powerful – the Obama “HOPE” posters or the art generated by the Occupy movements. Look around town at the musical, political and social events being advertised in shop windows and on phone poles. The poster is alive and well and as intersting as ever… and proof that PRINT IS POWERFUL!

Rely on your printer for advice and direction in creating and distributing posters of your own. Advertize an upcoming event, promote your business or your politics, or generate your own cultural meme! To get yours produced at the best price, and seen both online and in public, the best advice, always, is to ASK YOUR PRINTER!

ImageSmith is a full-service print and marketing provider located in Arden, North Carolina. Contact us at ImageSmith for quotes on all your marketing projects, and more useful tips on how to create custom, effective, high impact marketing solutions.

July 11, 2013

Multimedia Graphic Design Done Right: TCM Spotlight

Classic movies and classic graphic design – both sources of inspiration, and no one does it better than TCM. Their commercials, program intros, event branding, website, print publications and products all are branded with the same retro, distinctive TCM style. This unity of great design across platforms and media is a basic goal for any successful marketing, regardless of a company’s size or budget. TCM is well worth a look if you need a little inspiration.

Turner Classic Movies is the cable/satellite channel owned by Turner Broadcasting, a division of Time/Warner. The TCM logotype, which sets the graphic tone for all the consistent branding TCM does so well, was created by the charles s. anderson design co. of Minneapolis, MN. This world class firm holds a client list which reads like a Who’s Who of great branding and marketing success. (They also maintain an incredible royalty free image library of highly curated pop culture artwork, a great resource for any designer, called csaimages.) Their website relates the story of how the original TCM logo design was created with 30 different icons to represent the multiplicity of the movie industry and its ever-changing nature as a medium. When presented to Ted Turner, he wanted to know “which one is the logo?” The answer: all of them! “But which one?”

The multi-faceted approach of that original design sets the standard for the cross-platform, diversified branding of TCM that maintains the same look, feel and tone across it’s print media, television production, expansive website and product creation. The tone is distinctly retro, but with a modern, polished, and high-tech flavor. Having open access to one of the world’s largest, richest film libraries for your inspiration and imagery is a resource of which any graphic designer can only dream! But the folks at TCM consistently use those images in a fresh, larger-than-life way to maintain the thematic look of their brand without exploiting or tarnishing the classic films from which the images are appropriated. That, in itself, is a tough task and speaks to the integrity of the TCM design process. For example:

The first half of the clip above demonstrates this balance well – a humorous look at the man on the street’s reaction to the iconic image of Sue Lyon in Stanley Kubrick’s classic film “Lolita.” The second half of the clip sets a perfect film noir mood, creating an homage to American artist Edward Hopper’s famous painting “Nighthawks.” This is smart marketing that know’s its audience and upholds the value and integrity of its film archive.

Studying how the big players excel is valuable instruction for the rest of us. For those of us who cannot afford the guidance of a charles s. anderson design team and don’t have the budget of a Ted Turner, a few takeaways are:

Develop and know your image. Be sure, at the most basic level, you understand and control the “look” of your brand – what it stands for, how it will represent and how you want the public to perceive your business. This begins, typically, with a basic logotype and then expands throughout all the activities of your enterprise.

Respect yourself. Your passion for your work should show through in your business’ design and marketing efforts. Work with a designer and printer to create marketing material that inspires you, makes you feel proud of what you do, and represents quality.

Work to maintain consistency of your brand in all the ways the public encounters your business. The design and flavor of your print materials should be a consistent match to any representation of your business that your public will see. Consider all the areas this might include: signage, website, direct mail, social media, print/tv/radio/web advertisements, employee uniforms, retail spaces and lobby decor, promotional products as well as the actual goods or services produced and supplied.

Printers understand communication and design. Your printer should be able to provide you with the latest information, inspiration, technical advice, and innovative ideas for communicating your message through print, design and typography, signage, apparel, variable data printing and direct mail, integrated marketing and environmental responsible printing. They should also be able to work with you to solve any difficult prepress issues with your files. If they can’t, you have the wrong printer! The best advice, always, is to ASK YOUR PRINTER!

Call us at 828.684.4512. ImageSmith is a full-service print and marketing provider located in Arden, North Carolina. Contact us at ImageSmith for quotes on all your print and marketing projects, and more useful tips on how to create custom, effective, high impact marketing solutions.

June 28, 2013

Retro Print Artifact: Still Going Strong in the Bindery

So what is this thing pictured above, anyway?

A true workhorse in the bindery, this manual contraption has been going strong for an untold number of years. While there is no information on the piece to date it, the instruction panel on the underside does include “celluloid” as one of the materials that can be processed by it! To my knowledge, it has also never needed any major maintenance or parts replacement, and is still used in our shop today for small jobs… no internet or digital hookup needed. Heck, there’s not even any electricity needed – just a strong arm!

This is a manual corner cutter or rounder. Less expensive than a custom die cut, rounded corners can add some style to business cards, invitations or other print pieces by smoothly rounding off the corners after printing. This machine can be set for different degrees of roundness. On small quantities of a quick turnaround job, it is still earning its keep today in our bindery. In some cases, hand-finishing print is still the way to go!

This particular model, which has no doubt paid for itself many times over through the years, is a Lassco “CorneRounder®”. Lassco-Wizer in Rochester, NY is still in the business of making quality industrial bindery tools like drills, paper joggers, perf-score-numbering equipment, staplers and press equipment. New models of their corner rounding machinery operate pneumatically on large quantities, yet they still produce a manual model very similar to this one above – though it appears to have a few more plastic parts these days.

True quality design and construction stand the test of time.

Strive to buy your print locally! A community printer will understand communication and design, with a special emphasis on your local market. They should be able to provide you with the latest information, inspiration, technical advice, and innovative ideas for communicating your message through print, design and typography, signage, apparel, variable data printing and direct mail, integrated marketing and environmental responsible printing with FSC certified products. If they can’t, you have the wrong printer! The best advice, always, is to ASK YOUR PRINTER!

Call us at 828.684.4512. ImageSmith is a full-service print and marketing provider located in Arden, North Carolina. Contact us at ImageSmith for quotes on all your print and marketing projects, and more useful tips on how to create custom, effective, high impact marketing solutions.

June 5, 2013

Buy Local, Buy the Book – Indie Asheville and Print Go Together

Malaprop’s Bookstore/Cafe is the flagship, downtown, indie bookstore in Asheville, NC, and always does a great job in outreach and marketing to the community. With an award-winning events program, website and social media plan, a sister-store at Downtown Books & News, and a bustling café with local pastries and house blends, Malaprop’s is nationally recognized as a leading independent bookstore. Even their free bookmark shows me why they are such a success.

Last week I bought a book at Malaprop’s and the associate stuck a free giveaway bookmark into the volume – a simple, direct way to reach your customers. The bookmark (see above) promotes shopping at local, independent establishments like Malaprop’s and Downtown Books & News, and spells out 10 clear reasons why doing so helps you, helps your community and helps the larger world as well. Click the photo above to see a larger version and read the 10 great effects of your choice to buy local and indie.

What makes this marketing piece so effective?

It is useful, and will therefore have longevity. A printed bookmark will stay around to mark your place while you read, getting notice each time the book is opened – a much longer “life” than for most printed direct mail or marketing pieces.
The message is clear. The card draws a clear connection between the act of choosing to spend your dollars locally and 10 specific results of that choice.
It is thought-provoking. Issues of job creation, environmental sustainability, choice, local economics and growth and more are effected by the decision to shop locally from independent merchants.
It rewards the consumer. The free bookmark is positive reinforcement for a smart choice.

And all from a small piece of printed paper! Print and paper are the perfect marketing fit for a bookseller, but if a bookmark is not a natural fit for your business or product line, consider the huge selection of promotional products that you can brand with your logo and message to use in a similar way. Think creatively about new ways your business can reward customers while establishing in their minds the message you want to promote. This little bookmark can help get you thinking about ways you can do that in your own style.

Don’t forget to buy your print locally! A community printer will understand communication and design, with a special emphasis on your local market. They should be able to provide you with the latest information, inspiration, technical advice, and innovative ideas for communicating your message through print, design and typography, signage, apparel, variable data printing and direct mail, integrated marketing and environmental responsible printing. If they can’t, you have the wrong printer! The best advice, always, is to ASK YOUR PRINTER!

Call us at 828.684.4512. ImageSmith is a full-service print and marketing provider located in Arden, North Carolina. Contact us at ImageSmith for quotes on all your print and marketing projects, and more useful tips on how to create custom, effective, high impact marketing solutions.

May 20, 2013

Blow-In Some Creative Direct Mail Ideas: What Catches Your Eye?

Blow-ins and Bind-ins: ever thought about why those insert cards in your direct mail work? If they didn’t, they would not be showered with so many. “Blow-in” cards (as bindery machines blow the inserts into the printed pieces during manufacture) are most famously successful for magazines and newspapers to advertise their subscription offers. Their size makes them perfect as business reply mail, coupons for in-store and online sales, or to call out special offer from within the larger print piece. “Bind-in” cards stay attached to the piece, usually with a perforation to allow removal.

Normally inserts prove bothersome by falling out inconveniently and making me stoop to pick them up, or as I browse the rest of the magazine or catalog I am trying to keep them from falling out again. Bind-in cards annoyingly cover up part of the page that I want to see. These “aggravations” are in fact part of the reason insert cards work for marketing – they force us to stop and potentially, in those extra precious seconds, notice the name or information on the card.

I recently received a catalog from Pier 1 imports, and while several blow-in cards came falling out, the one above caught my attention above the others – and prompted me to think about why. It is actually a bind-in card, but three things, in retrospect, stood out enough to make me stop and look at it, flip it over and see what it was about:

The design: specifically the colors. Like the type, they are loud but pleasing. The designer knew the visual had to stand out in front of a busy page full of advertised merchandise, and this design does.
The die cut: that icy pitcher of tart lemonade looks like it could almost be lifted off the page. Maybe I was thirsty at the time, but it made me take notice, and the outlined shape caught my eye over all the other rectangular inserts, which I totally ignored.
The anonymity: If the front of this card had the company logo emblazoned on it, I think my initial reaction would have been to assume I already knew what it was pushing and need not look any further. Because it looked more like a big flavorful offer for lemonade, I flipped it over and saw an offer for $50 off a purchase at Pier 1. Good marketing.

When you are planning your print marketing, take a few minutes to think about the ways direct mail or other advertising has influenced you, caught your eye, or directed your behavior. Pick up your stack of mail today and notice which piece attracts your notice the most – then try to state three reasons that particular item got your attention while others were bypassed. Learning to incorporate those sound and creative ideas into your own promotions can make your marketing dollars do a lot more work for you. Creativity will get you noticed.

Call us at 828.684.4512. ImageSmith is a full-service print and marketing provider located in Arden, North Carolina. Contact us at ImageSmith for quotes on all your print and marketing projects, and more useful tips on how to create custom, effective, high impact marketing solutions.

April 26, 2013

Boston Magazine Cover Design: Moving Tribute, Powerful Print

Boston Magazine: www.bostonmagazine.com, Cover image by Mitch Feinberg

Sometimes an image captures the heart and emotions of a nation. Even in a world of film, video, 3D imaging and iMax movie experiences, a single still frame frozen in time can speak in a unique, powerful way for people with a power that other media cannot duplicate. Boston Magazine has created such an image that is both a moving tribute to the tragic bombings in Boston and a telling demonstration of the enduring power of design and the printed image.

Boston Magazine produced a cover image in response to the Marathon bombings in that city which seems to be an overnight sensation, currently making the rounds on social media. The heart shaped design composed of shoes from actual Boston Marathon runners visually tells the story of hope and endurance behind the experience of the bombings. All the major networks have reported on the image and its creation as a top news story. The powerful design will be printed not only as a magazine cover, but also as a poster with proceeds going to The One Fund – Boston. If you are interested in obtaining a poster of your own and thereby contributing, Boston Magazine says, “Please send us an email at bmagdigital@gmail.com if you would like more information about the posters once they’re available.”

Yes, many of us will experience the image digitally as it permeates the culture through social media. But the printed magazine cover and the subsequent demand for a poster bring the image into the tactile world as a keepsake. Great design in a cover image can produce a print edition that becomes a lasting keepsake for many. Even in an increasingly digital world, print retains the power to influence and communicate in a unique way.

Below are a couple of other memborable cover images memorializing the events.

Time published a special “tablet-only” edition with the cover image below. You can download it here. (photo: Bill Hoenk)

The New Yorker’s “Shadow Over Boston” issue features the artwork of Eric Drooker:

Donate to The One Fund – Boston here to help those affected by the Boston bombings.

Printers understand communication and design. Your printer should be able to provide you with the latest information, inspiration, technical advice, and innovative ideas for communicating your message through print, design, signage, apparel and integrated marketing. If they can’t, you have the wrong printer! The best advice, always, is to ASK YOUR PRINTER!

Shop our full ImageSmith catalog online here. We can work with you to find the best option to suit your needs. Please note, prices in online catalog do not include decoration, but call us for a quote at 828.684.4512. ImageSmith is a full-service print and marketing provider located in Arden, North Carolina. Contact us at ImageSmith for quotes on all your marketing projects, and more useful tips on how to create custom, effective, high impact marketing solutions.

April 22, 2013

Die cutting: Creative Finishing Ideas Add Power to Print

Even a simple die cut can transform a bland self-mailer into a powerful marketing piece. Creative die cutting highlights the 3D nature of print – its tactile and functional nature. It also grabs attention and makes a marketing piece stand out from a stack of generic mail pieces.

The finished shape of a die cut print piece can serve an aesthetic purpose, such as making an image pop off the page or highlighting either text or a specific object. It can also provide functionality; for example, the slots in some folders which hold business cards or the curved and angled flaps on a folder which fit together as a means of closure for the piece. Another practical function for die cutting is a “pre-punched” card that is still affixed into the sheet of paper by a few, small uncut areas but can easily be popped out by the recipient to use the piece as a coupon, membership card, etc.

die cut rounded corner print pieces — Even the simplicity of a die cut rounded corner makes a print piece unique.

As a general rule, offset and digital printing (other than web-fed presses) is done on precut, rectangular pieces of paper. A special die cut press is used to trim or shape the pieces further. Think of this as similar to a cookie cutter. A die is made of metal and adjusted onto the die press at the right amount of pressure. Printed sheets are then fed into the machine and the die will both cut and/or score each sheet, leaving small attachment areas so that the finished pieces do not separate and fall down into the press. The unused portion is then scraped or weeded out and recycled, leaving the finished shaped piece.

All “shaped” pieces of printed paper have been die cut by this or a similar method: envelopes with a curved flap, folders with slots for holding a buisness card or insert, and anything with rounded edges are all examples of die cut print pieces. You can creatively design your die cut to work in most any shape. Of course, the extra process adds cost to your print project, and a very complex die will cost more than one as simple as a rounded corner or curved shape.

One hint: paper manufacuturers often provide printers with sample books of their materials, showing off their products through creative, eye-catching print. These sample books and other marketing pieces often include examples of die cutting. Ask your printer to share some of these with you, or for samples of their own die cut projects. You can get a lot of inspiration from holding and inspecting the paper yourself, and perhaps it will get you excited about new options for your next print project.

Rely on your printer for advice, inspiration and direction on your integrated marketing options. They should be able to answer all your questions – if they can’t, you have the wrong printer! The best advice, always, is to ASK YOUR PRINTER!

ImageSmith is a full-service print and marketing provider located in Arden, North Carolina. Contact us at ImageSmith for quotes on all your marketing projects, and more useful tips on how to create custom, effective, high impact marketing solutions.

March 27, 2013

Myth Busting: Surprising Stats on Paper and the Environment

Paper is a sustainable, green, renewable resource – but the paper and printing industry still have to work hard to increase the realization of this in consumers’ minds. Somehow, a lingering, hazy misconception persists that “PRINT/PAPER BAD, DIGITAL GOOD” when it comes to the environment – simply not true. Perhaps a lot of this false information was perpetuated by the “help the environnment, don’t print out this email” tagline so many folks attach to their digital messages. (This myth is also debunked here.) Its is eye-opening to consider just a couple of facts about the environmental integrity of the print industry. Think about this:

The U.S. forest products industry plants more than 4 million trees… EVERY DAY!

Every day. That adds up to 1.5 billion a year. The result: the US has roughly the same number of forest acreage as we had 100 years ago, before industrialization began! Forest growth exceeds tree removal by 36% each year. (source)

Now on the other side of this equation lies the common misconception that desktop and mobile information consumption is greener than print – consider these startling facts:

A person who reads a printed newspaper daily for a year uses 20% less CO2 than one reading news online for 30 minutes each day. (source)

By 2020, data servers in the U.S. will be the single largest users of electricity. (source)

No one’s trying to tilt at windmills and say paper should always be used over digital communications. But it is very important to have an accurate understanding of the environmental impacts of our energy and information consumption habits throughout the communicaitons “mix.” Paper is biodegradable, sustainable and produced by an industry hard at work to maintain a healthy environment and the healthy forests that are essential to the industry’s survival.

Rely on your printer for advice and direction with your concerns about sustainability and you or your business’ commitment to being a good environmental steward. They should be able to offer you information and options for paper, ink and FSC certified products that will help you print and market in a sustainable manner. If they can’t, you have the wrong printer. The best advice, always, is to ASK YOUR PRINTER!

Call us at 828.684.4512. ImageSmith is a full-service print and marketing provider located in Arden, North Carolina. Contact us at ImageSmith for quotes on all your print and marketing projects, and more useful tips on how to create custom, effective, high impact marketing solutions.