Multichannel Marketing Powers Print and Digital Success


In a time of increasingly digital interaction, never underestimate the value of good, old fashioned tangible, physical marketing:  print, direct mail, promotional products, signage, embroidery/screenprinting. Perhaps because of the hype and excitement over the digital revolution in progress around us daily, we jump to a conclusion that print or more traditional communications are no longer effective. That is a marketing mistake.

Multichannel and/or cross channel marketing is truly a no-brainer. Why not utilize multiple channels in various strategies to reap the most benefits from your marketing budget? Along with your website, mobile apps and social media, configure a direct mail campaign and promotional product giveaway to drive home your message. Join virtual with the actual. Digital and Tangible.

Pig promotional product and direct mail campaign
In sponsoring a local River Race event, Carolina Mountains Credit Union branded their promotional product mascot and utilized a matching direct mail postcard to support their online marketing efforts.

Here are a few convincing facts on integrated marketing:

  • 45% of consumers over the age of 65 have no internet access in their homes. If seniors are in your target market, you must look beyond online contact.
  • 92% of millennials say direct mail – not email or online marketing – has the most influence when making store choices
  • the physicality of print, signage or promotional items impacts consumers in a way digital communication cannot replicate.
  • the response rate of direct mail is 10–30x that of email.
  • promotional products are often perceived as gifts, which they are, and tend to be held onto longer. The more useful or unique, the more they are valued and continue to represent your brand. Also as the world becomes more digital, the more a physical promotion stands out from the crowd.


ImageSmith is proud to be a printer in an exciting era of digital communication. Your printer should be able to provide you with the latest information, inspiration, technical advice, and innovative ideas for communicating your message through print, design and typography, signage, apparel, variable data printing and direct mail, integrated marketing and environmental responsible printing. They should also be able to work with you to solve any difficult prepress issues with your files. If they can’t, you have the wrong printer! The best advice, always, is to ASK YOUR PRINTER!
Call us at 828.684.4512. ImageSmith is a full-service print and marketing provider located in Arden, North Carolina. Contact us at ImageSmith for quotes on all your print and marketing projects, and more useful tips on how to create custom, effective, high impact marketing solutions.