What a great old poster from Adobe in 1987 that has been around the shop here all this time. It is nice to realize the illustrated typography advice here is just as applicable today as it way back before InDesign and the Creative Cloud, and indeed anytime in the history of printing or graphic design. In essence, the message is “Rules – once learned – are made to be broken.” Or to be more precise, don’t let a strict adherence to rules blind you to the opportunities that lie beyond them.
In typography, relying on auto-kerning, hyphenation, line spacing, etc. can be convenient yet often yield jarring, hard to read results – a problem only compounded when several fonts are used together. Good design creates pleasure in reading. Whether it’s an advertisement, job resumé, wedding invitation or webpage, the goal is surely to get your message read. Often, bending away from the status quo in any creative endeavor can create nice surprises and greater success – not a bad idea to keep in mind.
Speaking of good design, check out the old retro Adobe logo circa 1987 in comparison to the one used today. Quite a change.
Consider the ways you can use inspired graphic design to market your small business. Your printer should be able to provide you with the latest information, inspiration, technical advice, and innovative ideas for communicating your message through print, design and typography, signage, apparel, variable data printing and direct mail, integrated marketing and environmental responsible printing. They should also be able to work with you to solve any difficult prepress issues with your files. If they can’t, you have the wrong printer! The best advice, always, is to ASK YOUR PRINTER!